February 27 news, Amazon is redefining ARA Premium and may open the program to VC sellers for free.

It is reported that although Amazon has not officially released this content, the news that Amazon will open ARA Premium data to all supplier sellers has been verified in multiple accounts. However, if the account is not brand-registered, ARA Premium data cannot be accessed.

At the same time, there is news that Amazon is redefining ARA Premium brand analysis. It indicates that eligibility for brand analysis is required, and sellers need to complete brand registration by March 31.

ARA Premium can help brands get more reports that provide detailed analysis of competitors, how customers buy their products, and customer statistics. The expanded ARA Premium provides detailed information on sales, traffic, and even the origin of the order.

It is understood that in order to assist sellers in brand marketing, Amazon Display Promotional Advertising has also recently added three major functions to help merchants accurately reach the target population, and conveniently manage and optimize advertising campaigns. For any display promotion created after a certain date, the ad can be targeted to product browsing and similar product browsing customers.