Changing categories while operating Amazon is also a means of operation.
Sometimes a listing cannot be pushed up, and the sales volume may change if you change the category. Reactivation of the listing may even increase sales by changing to a small category. After all, the small category can easily grab the top 5 or even the Best Seller position.
I also increased the order volume by changing the category. When the new product was promoted in the early stage, it was deliberately placed in a relatively unrelated small category, and it was easier to grab the order.
The so-called irrelevant: In this small category, there are very few similar or identical products, and their competitiveness is also small. Consumers have limited choices when buying. As long as they meet the needs, they basically have to place orders with you.
Due to the appearance of the same product, other sellers also poured into this category, plus various follow-up dogs came in the middle of the night, and the listing of 40 ~ 50 orders at this time was also hit.
All kinds of noisy and bad-hearted, it is no wonder that the brand registration was not down at the time, and now the zero tolerance plan to kick and sell dogs in seconds. Follow-up series 4 | Amazon’s new anti-sell weapon, Project Zero kicks in and sells dogs in seconds
Of course, no matter if you change categories or select new categories in the early stage, you must do research and keep trying. No one method is a panacea.
Changing categories is just one of the factors, and it does not necessarily mean that the change will take effect immediately. It needs to be comprehensive and multi-dimensional to operate.
For example, optimizing the listing, continuously increasing the number and score of reviews, increasing QA, optimizing A +, etc. These are the factors that affect the conversion of the listing.
Experience value is the best reference index in the operation process.
With regard to changing categories, how can you change to the category you want?
It is recommended that sellers with brand records contact the customer service directly through the brand channel to modify. They have the right to help you modify directly, the probability of success is higher.
The specific steps are as follows:
For example, it is for reference only.
We find another catalog is more suitable for our item, hope your team help us update the catalog of asin:**** to this catalog.
Sports & Outdoors > Outdoor Recreation > Camping & Hiking > Lights & Lanterns > Flashlights > Hands Free Flashlights & Headlamps > Headlamps
Thanks for your help and support.
A few days ago, I changed the listing of several products to the next category. As a result, Amazon customer service directly changed the major category to Health & Household, which was the original Office category.
Everyone knows that health care can easily trigger various audits on Amazon. One of the ASINs is restricted from sales and needs to pass category audits before it can be sold. After opening several cases, the customer service did not actually solve the problem. I was asked to go to the back office directly. The key to submitting data for review is that this product is not a medical product at all.
The easiest way: let the customer service continue to modify the category, change the category to the original office category, and continue to contact the brand support team to remove the ASIN restriction and resume the listing as soon as possible.
After frustrating for two or three days, I finally returned the Listing complaint.