On November 1st, Amazon officially announced the big promotion time for Black Friday and Cyber ​​Monday on major sites around the world. It will be the first to open from the European station on November 18th, and sites such as the United States and Japan will be launched one after another. The entire event will continue until December 1st. .

Not only is it a week earlier than last year, but the whole rhythm has also been stretched. Is there still a chance to give it a try this year?

In the "Black Friday Report 2022" released by the research agency Webloyalty, it is predicted that online sales of Americans on Black Friday and Cyber ​​Monday will increase by 25% and 14% respectively, and the order volume will increase by 23% and 14% respectively. In addition to the purchasing power of old users, the number of novice buyers during Black Friday will also increase by 18%.

Since the rise of social e-commerce, more and more users have relied on social media to find products. TikTok app global data has collected data on the topic of Black Friday. Recently, the topic of "Black Friday" has been participated in more than 3.6 billion times.

(Data source: TikTok app global data)

Although sellers are scrambling to lower prices in order to survive this year, the report and the recent search popularity have revealed the positive trend of Black Friday. As long as the product layout plan is well planned, it is not a problem at present.

This year's Black Friday kicked off ahead of schedule. What hot-selling categories will be born? We can infer the shopping needs of overseas consumers this year with the help of the best-selling products in the United States in 2021:

The 2021 U.S. Black Friday consumption report released by Dealmoon, the largest shopping sharing platform in North America , pointed out that during the big promotion period, 64.8% of the population shopping for cosmetics and skin care products was clothing (61.2%), household/kitchen supplies (54.4%), and consumer electronics. /Games (37.3%), home appliances (33.6%), sports (14.8%) and other products.

(Data source: Dealmoon)

Our further research found that these Black Friday hot-selling products have the largest proportion of shopping on Amazon, with a user ratio of 85.5%; followed by Costco, Macy's and Walmart shopping platforms. It can be seen that consumers' awareness of shopping on Amazon is still deeply rooted.

At the same time, Saiying Distribution combined the sales performance of the platform last year on Black Friday, and found that the categories of kitchen supplies, indoor furniture, outdoor leisure, consumer electronics, and small household appliances are the most popular among sellers.

Unlike last year, we have selected 300+ popular products that are suitable for selling during the Black Friday peak season, and opened the best distribution price ever before. It is recommended that sellers this year refer to the following dimensions for product layout:

/ Black Friday main venue/

(Image source: Saiying distribution platform official website)

·activity theme:

The "Black Friday" ceremony hits the bottom price of the year

·Activity time:

2022.11.1-2022.11.30

·Event Highlights:

① 300+ yearly lowest price of explosive products

② 30% OFF for novice easy-to-order items

·Hot selling categories:

Storage / Furniture / Sports / Musical Instruments / Toys

·Heavy recommendation:

Skirt Sink | SKU: 93264604 | Discount: 65%

6 Plant Stand | SKU: 63180660 | Discount: 52%

Kitchen Mat | SKU: 56392233 | Discount: 10%

Tassel Pillow Hanging Chair | SKU: 04040653 | Discount: 10%

(Image source: Saiying distribution platform official website)

/ Black Friday venue/

—— ·New Buyer enjoys double benefits·——

(Image source: Saiying distribution platform official website)

·Event Highlights:

① Discount + coupon double benefit

② This event page is the first easy-to-order product

③ For customers whose order amount is less than $500 in the past 6 months, a $50 coupon will be refunded when the order amount is over $1,000

·Hot selling categories:

Outdoor Leisure / Luggage Storage/ Small Appliances/ Tools

·Heavy recommendation:

Awning | SKU: 52463595 | Discount: 7%

Sports Equipment Mat | SKU: 62038772 | Discount: 6%

Pillow Chair | SKU: 93581804 | Discount: 4%

Outdoor Beach Fishing Chair | SKU: 57651919 | Discount: 3%

(Image source: Saiying distribution platform official website)

· Activity rules :

During the event, novice buyers who purchase event products with a cumulative order amount of $1,000 and are in the "completed" state can receive a $50 voucher reward from the platform. ( Note: A novice buyer refers to a buyer with a cumulative turnover of less than or equal to US$500 in the past 6 months (/31); other currencies are calculated according to the real-time exchange rate of US dollars, and the currency of the reward purchase voucher is subject to the payment currency. )

· Voucher usage rules :

– Valid for 30 days from the date of issuance ;

– The coupons are applicable to all overseas warehouse products on the Saiying platform;

– The USD 50 purchase voucher consists of 25 USD 2 vouchers, each order can only use one voucher, and the distributor can choose to use the voucher on the settlement page;

– The voucher can be used in combination with the platform discount, and the amount of the product in the order must be greater than the face value of the voucher

· Reward distribution time :

It will be issued to the distributor's Saiying account within 10 working days after the event ends

( The final interpretation right of this event belongs to the Saiying distribution platform )

—— ·Sprint explosive products in peak season, close your eyes and enter ·——

(Image source: Saiying distribution platform official website)

·Event Highlights:

Year-end hot sale, up to 40 % off

·Hot selling categories:

Storage Supplies / Musical Instrument Equipment/ Consumer Electronics/ Health and Beauty

·Heavy recommendation:

TV Stand | SKU: 35182562 | Discount: 20%

Electric Bike | SKU: 10680866 | Discount: 12.6%

Manual Peeler | SKU: 75251093 | Discount: 10%

Four-drawer chest of drawers | SKU: 86913595 | Discount: 5%

(Image source: Saiying distribution platform official website)

—— ·Optimize good things to continue to make profits·——

(Image source: Saiying distribution platform official website, click the image to view the event details page)

·Event Highlights:

Up to 30% discount on special purchases

·Hot selling categories:

Pet Supplies / Kitchen Appliances/ Children's Supplies/ Outdoor Garden

·Heavy recommendation:

Four-String Split Single Pickup | SKU: 86790357 | Discount: 28%

Electric Skateboard | SKU: 52493352 | Discount: 20%

Non Woven Locker | SKU: 47788955 | Discount: 20%

Kids Play Tent | SKU: 11390157 | Discount: 10%

(Image source: Saiying distribution platform official website)

The environment for going overseas this year is not as good as before, and the year-end peak season is imminent. If sellers want to create sustainable profits during the Black Friday, they must not only rapidly improve their product selection capabilities, but also moderate price increases while avoiding price involution; In addition, it is also necessary to improve the advantages of its own supply chain and reduce various operating costs, so as to truly realize throttling.