Many sellers encounter a lot of problems about the goods on the shelves in the operation of the Amazon platform. Customers often hear customers say that their goods are not on the shelves but they are displayed for sale. What are the reasons for these? So today, we will focus on the problem that the goods are not on the shelves, but they are already on sale.
There are two possible reasons for this problem:
1. The system is delayed. It takes several steps for the goods to be put on the shelves. The first step is to confirm that the goods have been received by the Amazon warehouse. When the goods have been put into the warehouse, the background personnel will pick them, place them in the designated locations, and finally scan the SKU code of the goods, and the system background will update the inventory accordingly. , the goods can actually be put on the shelves. However, it is not denied that there will be no information delay in the system, so this may cause the goods to show that they are not on the shelf but are already on sale. At this time, the seller needs to wait patiently and pay more attention to the background system.
2. The seller has started the inventory early start plan, that is, the "In-Stock Head Start" officially launched by Amazon. This plan is actually like a domestic e-commerce platform, such as the pre-sale function of Taobao, which means that when the seller's goods are still on the way and have not yet arrived at the Amazon warehouse, the Amazon platform will selectively default to the arrival of the goods according to the pre-arrival time of the warehouse. and sell goods. At this time, the product can be displayed for sale on the platform, and buyers can also search for it.
It is said that Amazon’s inventory preemptive start plan is to not affect the exposure and sales of hot-selling products during the peak season, and at the same time to improve inventory efficiency. When the seller's product is out of stock and cannot be replenished in time due to hot sales, enabling this pre-sale function will allow the product to continue to be exposed on the platform, and the number of page views on the product details page will also increase. Increase product sales. Buyers can purchase items that are still in transit, reducing the time between shipping and sale. It is equivalent to, as soon as my goods are put into the warehouse, when the buyer places an order, the Amazon backend will pick, pack and transport the goods.
Although this function has certain benefits, if the goods fail to arrive within the estimated time of Amazon and the buyer has placed an order, the failure to deliver the goods on time will affect the seller's experience and lead to a bad review rate for the store. rise. For new products, it is not recommended for sellers to use this function, because Amazon will support the traffic of new products in the first two weeks, so the pre-sale of products will affect the conversion rate of products in the early stage, thus affecting the support traffic given by the platform.
What should the seller do when the seller accidentally turns on this feature and wants to turn it off?
Search In-Stock directly in the background, find the "Manage Amazon Inventory" report, and then pull down the page and click the "Pause Function" button.
It should be noted here that the suspension of this function will not take effect until 72 hours later, so the product will still display pre-sale within 72 hours after it is confirmed.
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