Amazon Prime Day has been confirmed! Amazon Prime Day 2022 will take place on July 12 and 13. This year's Amazon Prime Day will cover 24 sites, the most in history.

This year, three sites in Sweden, Poland and Egypt participated in Amazon Prime Day for the first time . Among them, two sites in Sweden and Poland have been opened to Chinese sellers. Compared with the last Amazon Prime Day, Amazon has introduced some new features that not only help consumers prepare for shopping in advance, but also add new sales opportunities for sellers. For example, Amazon Prime members can receive discount reminders for recently searched and browsed products through the subscription function, and can also add favorite products to wish lists, shopping carts or temporarily store them . Sellers can learn about consumption through consumers’ wish lists in advance. users' needs.

Currently, Amazon Prime has more than 200 million paid members worldwide. With the unique resources of Amazon Prime members, Amazon Prime Day has become a good opportunity for Chinese sellers to increase sales, build global brands, and expand their global business.

With the countdown to Amazon Prime Day, Chinese sellers are also entering the final moment of preparation. Before the big promotion, remind sellers and friends to pay attention to several links:

Prepare for promotions. Make some pictures of prime publicity on the A+ page to inform consumers in advance that there are promotions.

Avoid stacking discounts. The superposition of discounts brings great convenience to consumers, but it will cause sellers to suffer losses. Sellers must pay attention when setting discounts, and carefully check the discount settings before the event takes effect to avoid mistakes.

Organize your campaign budget. On the eve of the big promotion, Amazon's on-site advertising competition is fierce. In order to seize the ranking and compete for traffic, sellers will increase their budgets, so the advertising budget can be higher than usual, but it must be within the scope of their own affordability. Reasonable allocation of funds.