As we all know, Amazon Prime Day is an annual traffic surge period, and it is also an unmissable opportunity for sellers and friends to create explosive models and push up transaction volume!
In order to capture the super traffic of Prime Day , many sellers are already actively preparing for the battle. Shopkeeper Wan presents a list of popular selections here, everyone, come to Kangkang!
According to overseas survey forecasts, electronic products, household items, clothing, home accessories and toys, health and beauty are the top five categories that overseas consumers want to buy.
Last year's Prime Day sales did support this conclusion – more than 250 million items were purchased worldwide during the 2021 Prime Day sale, with categories such as home, fashion, beauty and electronics outstanding.
The unit price of electronic products is high, so the promotion and price reduction on membership day is very attractive to consumers. In addition, the consumption desire that was deliberately suppressed in the first half of the year will be "revengeful release" at this moment.
1. Consumers' willingness to spend and purchasing power of electronic products in the United States are at the top of the list, so you can focus on them;
2. Japanese consumers prefer entertainment-related electronic products, such as tablet computers, electronic drawing boards, game consoles, etc.
The epidemic continues, and there are more and more home scenarios. Whether it is helpless or voluntary, "home" has become a way of life, and consumers are willing to spend more time and cost to improve the quality of life at home.
The selection can start from these two aspects:
1. The smart home category will be a big selling trend, such as sweeping robots, smart speakers, smart monitoring, and smart air conditioners;
2. Products that can enhance home well-being are also worthy of attention, such as design-rich lighting and home decoration.
No matter the region, it is the nature of everyone to love beauty. Clothing accessories are the most purchased category in Europe in the past three months, and the most popular category in Japan. It also ranks second in terms of transaction volume in the United States. It is one of the popular categories that should not be missed.
1. At the same time, considering that the purchase is mid-year, all-season, summer, and autumn products will be the preference of consumers. You can pay attention to products such as women's dresses, sandals, shoes, umbrellas and sunscreens.
2. The school season is coming soon after the big promotion. Children's schoolbags, coats, shoes, etc. will tend to be purchased in advance.
Schools are on holiday at the end of June , the time spent with parents and children has increased, and there are more and more family entertainment activities. Summer is also the peak period for family travel.
1. Family event accessories are worth paying attention to, such as party decorations, tableware, party dresses, advanced barbecue grills, hand-held lawn mowers, etc.;
2. Parent -child time cannot be without toys. Dolls, bathtub toys, sand toys, and decompression toys will become hot sellers.
3. After the baptism of the epidemic, consumers around the world attach more importance to health, and the sub-categories under health care such as sleep, fitness, and health care will continue to be hot in the future. At the same time, the demand for beauty care products is also rising, and "becoming a better self" is highly sought after.
1. Home fitness products will be hot-selling categories, such as yoga mats, treadmills, sports bras, yoga clothes, swimwear, etc.;
2. For scientific sports, to be able to relax, fascia guns and massagers must be arranged. Sleep aid products are also worthy of attention, such as mattresses, sleep aid supplements , etc.;
3. To be healthy and beautiful, image management should be started, such as hair care products, skin care products, make-up series, nail sets, curling irons, etc.
In May , it is the golden stage of preparing for Prime Day . Shopkeeper Wan reminds everyone to make arrangements in advance and make arrangements as soon as possible:
On the one hand, promotion tools such as Deal and Coupon need to declare in time and prepare more activity expenses during the big promotion period in order to achieve better expected results.
On the other hand, supply chain challenges are still ongoing around the world. To allow more time for inventory to be transferred to Amazon's distribution center, Amazon also reminds us to ensure that products arrive at FBA warehouses before June 20 to prevent supply chain congestion and delays. business opportunity.
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(Text reference: Zhihu, Hugo.com, good-looking video)