On April 29, 2022, the Amazon Global Store officially issued an official document saying: Amazon announced that the 2022 Amazon Prime Day will be held in July this year, and the event will cover more than 20 Amazon sites around the world. It is also said that on this year's member day, Amazon will jointly launch a number of measures with various departments and service providers to help the majority of cross-border sellers shine in this annual peak season.
So before the membership day, what preparations should you do as a seller in advance?
Make an event plan
Based on past sales data and experience, the sales trend in 2022 can be estimated, and the event sales plan can be made based on the past sales trend. In particular, it is necessary to review the shortcomings of previous years' activities and avoid stepping on the same pit in this year's activities. This year, Amazon will be more friendly to new sellers, and there will be traffic support for new sellers.
Select the right product reporting campaign
We can use some auxiliary software to view the historical data of Amazon's membership days, analyze customer preferences, and then select the products we want to sell according to customer preferences. According to the data, during Prime Day in 2021, the categories of smart home products, home appliances, electronic products and accessories, hygiene products, cleaning products and toys are particularly outstanding. You can choose some products of the same category to participate in the event according to the actual situation, and you should be able to receive unexpected results.
Make a reasonable discount plan
During Prime Day, consumers will look for products with great discounts, and if multiple discounts are stacked, the effect will be even better. Therefore, when the seller calculates his own profit, he can set as many forms of discounts as possible to improve the conversion rate.
Coupons : Coupons are the most basic form of discounts and can be displayed in a prominent position to increase conversions. The orange box lets customers know at a glance, the discount will be displayed on the detail page, and sellers must make coupons at least 3 weeks in advance.
Member-Exclusive Discounts: Member-exclusive discounts are crucial in today's Prime Day event. It is displayed in a light blue box, and member customers can directly see the discounted price and skip the calculation process, which is of great significance for transaction conversion.
Lightning Deals: Lightning Deals products will be featured on Amazon's Deals of the Day page for a few hours, up to a maximum of 6 hours. Sellers should submit 4-5 weeks in advance.
Deals of the Day: Deals of the Day offer discounts or deals for 24 hours, and are usually shown with a badge at the top of the deal page, which can outperform Lightning Deals.
Shipping plans must be made in advance. Amazon has announced the warehousing time for FBA goods on Prime Day in 2022. Sellers must ship their inventory to Amazon FBA fulfillment centers before June 20, and make sure that the quantity of products required by Amazon meets Amazon’s requirements.
Before the event, we must ensure that every point of the listing is optimized to the extreme, especially the core selling points that customers pay attention to must be highlighted. So as to ensure that customers can get the information they need and improve the conversion rate of products.
Create virtual product bundles
Use bundled sales to drive the sales of products that did not participate in the event, and can further form related traffic, laying a solid foundation for the closed-loop traffic of listing.
Complete clearance of redundant inventory
For redundant stock products, the member day event is a good clearing node. You can take advantage of the event to solve the inventory problem at the lowest price possible, prevent long-term storage fees incurred by Amazon, and recover part of the funds to enrich the working capital.