A few days ago, Amazon officially released its financial report for the first quarter of 2022. The report showed that Amazon’s net sales in the quarter were $ 116.444 billion, a year-on-year increase of 7% , the slowest growth rate in two decades. Among them, the net loss was US$ 3.844 billion, compared with the net profit of US$8.107 billion in the same period last year .

For this loss, Amazon officials also gave two main reasons. First, the impact of the epidemic and the conflict between Russia and Ukraine has brought unusual growth and challenges to Amazon; second, due to rising inflation, fuel costs and labor costs have also risen, coupled with global supply chain chaos, Expose Amazon to even more severe economic challenges. From this, it is not difficult for us to understand that Amazon announced the decision to increase fuel charges and inflation surcharges a while ago.

While the first quarter was underwhelming, there were also bright spots, such as Amazon Web Services. The segment's revenue rose 37% , beating expectations. In addition, Amazon's new CEO Andy Jassy said in a press statement: "We are seeing encouraging progress across many customer experiences, including delivery speed performance."

However, based on the losses in the first quarter and the challenges still exist, everyone is generally optimistic about the upcoming prime day .

It is reported that Amazon 's 2022 Prime Day will be held in July , and the specific days have not been announced. But according to experience, it is very likely to return to the practice before the outbreak, which is set at the node in mid-to-late July . This year's Amazon Prime Day covers more than 20 sites around the world, including Chinese sellers. Amazon's global third-party sellers will send over 200 million Amazon Prime members around the world with great discounts covering various products.

Last year’s Prime Day was actually not a good one, because Amazon’s crazy and strict violations led to the closure of many sellers’ accounts, especially many top sellers. Final sales, while a new high, were not a huge increase, at just 7.6% . The description does make a difference. This year, there are more factors affecting it, and it affects a wider range of links. Therefore, it is reasonable for the membership day to be viewed badly.

But in any case, what you need to do as a seller is to always be prepared and not to fight unprepared battles. The prime day is getting closer and closer, and many sites require sellers to send the goods to the fulfillment center before June 20 , and the overtime will be rejected. So time is relatively short.

In addition, in order to help the majority of sellers face the mid-year peak season smoothly, Amazon has officially launched a series of new measures and new services in warehousing logistics, brand building, compliance, operations, etc. You can take time to learn and avoid store mistakes during the event.

Cindy Tai , Amazon Global Vice President and Amazon Global Store Asia Pacific Executive President , said : " This year, Amazon has provided comprehensive and localized support for Chinese sellers to prepare for the battle. With the enthusiasm and investment in products, brand building and digital operations, I believe this year’s Prime Day will be even more exciting. ”

Finally, Xiao Bian also wish everyone this year's prime day explosion orders in advance!