Is evaluation (replenishment) a rigid need for cross-border sellers?
Amazon, Lazada, Shopee, wish, eBay, AliExpress, AliExpress, Walmart, newegg, mercari evaluation (replenishment) skills are words that have been active in the entire cross-border seller circle in recent years. Why cross-border evaluation Amazon evaluation will be widely concerned by sellers?
As we all know, Amazon is one of the largest cross-border e-commerce platforms in the world. However, Amazon has no customer service consultation. Customers can only choose the product itself and buyer reviews to distinguish whether the product is good or bad, and one of the most important forms of Amazon product ranking is also a review.
Therefore, evaluation is also a very critical and essential link in the operation of Amazon sellers, including Lazada, Shopee, wish, eBay, AliExpress, Ali International, Walmart, newegg, and mercar. At the same time, the number and score of evaluations directly affect the ordering and conversion of the entire Listing to a large extent. Especially in the peak season of each year, it is also a period when the demand for sellers' evaluation is soaring. Evaluation business is an indispensable link in the entire cross-border e-commerce supporting service chain.
Therefore, evaluation (replenishment) is a rigid need for cross-border sellers!
Well, as more and more merchants enter this market, the competition among Amazon sellers is also increasing. Seeing this, as long as Amazon does not fail, the evaluation industry will always exist, and sellers will continue to use it!
However, after several years of market-oriented confusion, the evaluation team or intermediary has caused a lot of trouble to Amazon sellers. The evaluation account used by some evaluation teams is in danger of risk control. Once the comment is left, it is directly related to the merchant's store, and even more directly causes the merchant's store to trigger the risk control to close the store. It has caused many sellers a headache when choosing a service provider, and many sellers suffered a lot because they did not understand the distinction!
What should I pay attention to when looking for Amazon reviews?
The service providers that provide Amazon reviews are mixed, and there are various review resources. Therefore, sellers should also pay attention to keep their eyes open and do market research when looking for services for Amazon evaluation.
1. Real-life evaluation
There are generally two types of live assessments:
1. One is for consumers who purchase products to comment. But this kind of thing is elusive, and few real buyers will leave a good review after purchasing.
2. Another option is to find foreign students for assessment. It is understood that some international students in many places will help sellers to conduct product evaluations to earn some fees, but sellers need to pay attention to the increase in costs when looking for international students to conduct evaluations.
As more and more sellers begin to look for Amazon reviews, they may get products by giving away products at the earliest. Now, not only do they have to pay a certain fee for gifting products, and this intermediate fee is likely to be higher and higher. Accepting the product but not evaluating it, this is also a problem that some sellers encounter in the process of Amazon evaluation, and the situation of being deceived also happens from time to time. For this reason, sellers should pay attention when looking for these evaluations and pay attention to their credit problems.
In the face of Amazon's increasingly strict review control, various unprofessional methods may be monitored by the Amazon platform and punished by the store. Review.
3. In the current situation, the quality of real-person evaluations is mixed, it is difficult to send the test, the timeliness is not timely, and there will also be problems of malicious refunds or the use of black cards.
3. Self-supporting account evaluation (supplementary order)
1. Advantages: high controllability and low cost
2. Disadvantages: There are requirements for the ability of operators
3. The time and quantity of the order can be controlled by yourself
4. You can evaluate anytime, anywhere (replenishment order)
Self-supporting account, as the name suggests, is to operate and manage a batch of evaluation accounts by yourself. Since it's your own account, you don't have to worry about being deceived by a black-hearted intermediary. However, holding large-scale accounts at the same time is likely to be judged as a violation. Therefore, finding a suitable evaluation tool and configuring a safe and reliable network environment for each account is the top priority of the self-support account operation. There are many factors, including IP address, browser environment, payment address, bank card information, etc. These costs can currently be controlled at around 4-5 resources per account.
Sellers will not be led by the nose, cheated or fooled by intermediaries. Don't worry that the safety of the store cannot be guaranteed, and a lot of operating funds are taken away by the evaluation, and the profits are diluted. From the seller's point of view, the evaluation resources are really difficult. Is the so-called real person placing an order really a real user? Are all the promised credit card orders placed by credit cards? I don't think it's really necessary, because everyone's position in the evaluation is different. The angle of considering things is different.
After all, there are too many uncontrollable factors for you to find a third-party evaluation service provider. Even the so-called real buyers that your operation team spends money on advertising to find on FB, do you think they are reliable? Do you know that there are many Chinese people who are raising FB accounts? These are actually uncontrollable factors.
In addition to safety, the proportion of evaluation costs to operations is also increasing year by year. After all, everyone is doing what you can't sell without doing an evaluation. The shipping cost of goods from China to Amazon warehouse includes the cost of the product plus the cost of evaluation. The evaluation process almost accounts for most of the seller's cost. This makes me feel that the sellers are the vulnerable group, not only depends on the face of the brother-in-law, but also distinguishes the service providers from liars. Those who have not been threatened by the evaluation service providers are not considered big sellers.
Taking the above considerations into account, it is recommended that sellers start to form their own account support team and keep a review account for backup. First, it may reduce some costs, and second, make the evaluation more controllable.
Whether it is Amazon, eBay, wish, Lazada, shoppe, and mercari, it is the most cost-effective and effective way to obtain reviews and sales through the self-supporting account evaluation (replenishment order). There are also many resources that need to be prepared, especially for your own store to measure orders, the security of the environment, the account maintenance cycle, the number of orders, how to maintain the account safely, how to control and evaluate the store, how to open advertisements, the whole process and The system must be able to know, not blind test orders. I am the god of war, escorting your evaluation environment!
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