Wuhan Star Sails Cross-Border: Amazon Launches New Program to Promote Comprehensive Development of Cross-border Sellers

Recently, Amazon has brought a new program called "Brand Drainage Reward Program" to cross-border sellers. This program is called a real money program, which has an incentive for sellers and promotes sellers to sell in the mall. its branded products.

Some people in cross-border e-commerce forums say that this is an Amazon affiliate program. The affiliate program is mainly for social media influencers, bloggers, media websites, and /Coupon websites. The brand drainage reward program is for Amazon brand sellers. 10% commission on product sales.

The plan is carried out in this way. Brand sellers guide traffic to Amazon through off-site marketing, and an average of 10% of the sales generated will be returned to the seller and deposited into the seller's account on the platform on a monthly basis to deduct sales commissions. (These bonuses are product sales driven by Amazon’s marketing efforts. So the more traffic a seller brings in off-site, the more chances of earning a bonus.)

The advantages of joining the Brand Drainage Rewards Program are also obvious: it improves the return on sellers’ advertising, stimulates the accelerated growth of sales, and also reduces the cost of sales for sellers and saves expenses.

To join this program, sellers need to log in to the seller platform of Amazon's US station, select a brand, select a brand drainage plan, click "Register" on the corresponding page and agree to the terms, then they can join the program. The program entails building tags, generating Amazon traffic insights tags, which can be used to measure non-Amazon marketing efforts.

In the use of tags, make sure that the tracking tags generated by Amazon Attribution are used in off-site promotion activities, so that Amazon can track your off-site drainage trajectory and order transactions. Note: Currently only owners of all brands sold on Amazon US are eligible to register, so make sure you are the brand owner and are selling that brand, but you cannot apply for this reward without Amazon Brand Registry of.