Amazon US site launches new traffic portal

On October 9th, Amazon US announced that it is testing enhancements to product detail pages to help improve sellers’ brand awareness and sales opportunities ahead of the peak season. From now until January 2023, buyers viewing certain product detail pages on PC will see a new widget to click to view "other popular products from the brand."

This widget will measure their non-Amazon marketing on product detail pages through Google Search Ads for brands using Amazon . All brands participating in the Brand Referral Bonus program will be automatically displayed. Through the Brand Referral Bonus program, sellers can earn an average of 10% commission in the form of credit on sales driven by their non-Amazon marketing.

Amazon Announcement: The Latest Adjustments to the Holiday Return Window

On October 9th, Amazon US announced that it would readjust the return window for the holiday season. Customers who start their holiday shopping early in the new Prime Early Access Sale on October 11-12 will be able to return items until January 31, 2023 .

Not long ago, Amazon announced that its return policy for this year's holiday is to allow most items purchased between October 7, 2022 to December 31, 2022 to be returned until January 31, 2023.

US Station Announcement: New Image Variation Function in Beauty Category

On October 9th news, recently, Amazon US station issued an announcement announcing the launch of a new image variant function for the beauty category, showing the skin color diversity of specific ASINs in the category . Amazon seeks to increase the variety of beauty category images to truly reflect the skin tones the products are intended for.

Amazon is adding a new image variant to its existing image set so shoppers can see product usage across multiple skin tones. The new picture will appear as the fourth picture (PT03 position) in the picture block of the selected ASIN .

eBay Canada to adjust sneaker sales fees starting October 27

On October 9th, eBay Canada recently issued a notice saying that eBay is adjusting the selling fees for the sneaker category. From October 27, 2022, sellers will see the following changes in the fees for the sneaker category . For sneakers priced under $150, the final value fee is 12.9% for sellers without a Basic Store subscription or above, and 12% for those with a Basic subscription or above .

Additionally, eBay will maintain an additional $0.30 fee per order. If sellers have exhausted their monthly zero insertion fee quota, items priced under $150 will be charged an additional insertion fee, while sneakers priced at $150 or more will continue to receive the free insertion fee.

US station: Amazon Vine plans 50% off for a limited time in October

According to news on October 9th, Amazon’s US station issued an announcement stating that from 0:00 on October 1, 2022 to 23:59 on October 31, 2022, each parent ASIN of a brand seller registered in the Vine program can Enjoy $100 off (50% off the original price of $200) .

Participating in Amazon Vine can help boost sales of new or slow-moving products by up to 19%. When the seller receives the first evaluation from the Vine plan user, the account background will immediately enjoy a 50% discount when paying the fee. The number of participants in this promotion is consistent with the upper limit of Vine’s use, that is, 60 parent ASINs can be registered to participate in the Vine program at the same time, and all accounts that meet the participation conditions can enjoy the discount immediately.

"Send to Amazon" will replace the previous process of creating a shipment

On October 9th, in order to improve the service experience for sellers, the "Send to Amazon" function update, the comprehensive update of this operation process will also be postponed to October 16th . If you use Fulfillment by Amazon (FBA), you need to send your inventory to an Amazon fulfillment center.

The specific actions of the seller are: create a shipment, package the product and entrust it to the selected carrier for delivery . Among them, "create a shipment" is the first step to send a shipment to the Amazon fulfillment center. When many sellers create a shipment in Seller Central, they hope that the operation process is simpler, and this requirement is satisfied by "send to Amazon".

TikTok may launch live shopping platform in the US through outsourcing

On October 9, some media reported that TikTok will establish a partnership with Los Angeles-based TalkShopLive to launch its live shopping platform in North America by outsourcing its operations .

It is understood that TikTok Shop allows users to purchase products through links on the app during live broadcasts, while TalkShopLive has adopted a similar operating model, and TalkShopLive describes itself on its website as a "live broadcast, social buying and selling platform".

Amazon's Fall Prime Day will usher in peak sales

October 9 news, recently, Numerator released a consumer behavior report on Amazon's fall member day, showing that fall member day may set new records in terms of household penetration and average household spending , more than 30% of Americans. Will be shopping during this Prime sale. On Prime Day in July 2022, 29.9% of Americans shopped, compared to 27.4% in 2021 and 27% in 2020.

Fall Prime Day is expected to drive more sales of consumer goods, Numerator said, and if deals are available, consumers may use the Prime event to stock up on Halloween candy, Thanksgiving non-perishables and holiday baking ingredients .

U.S. e-commerce sales continue to rise in September

On October 9th, according to the MasterCard SpendingPulse report, e-commerce sales in the United States in September this year increased by 10.7% compared with the same period in 2021, and increased by 22.3% compared with the same period in 2019.

Americans' spending on home improvement slowed in September compared with a year earlier. Sales in the furniture and decorating and hardware categories experienced the smallest year-over-year growth, up just 1.4% and 1.7%, respectively.

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