The second half of the season is coming soon! Do you know the most popular fashion styles on Amazon's three major sites in the US/Europe/Japan?
10/09/2022
Amazon launches a new traffic portal, and the autumn membership day will usher in a peak sales period
10/09/2022 In the successfully concluded Prime Membership Day, the performance of Amazon Japan Station was outstanding! You can feel one or two from every real feedback from the sellers and beautiful transcripts, and behind the success is the blessing of popular products and powerful promotions.
Today, the editor will review the dazzling performance of the Prime Membership Day in Japan, and share the popular products during the big promotion , as well as the operation skills related to the promotion . Teach you how to seize the opportunity of the big promotion and accelerate your start and development in Japan!
01 Japan Station Prime Member Daily Hot List
I didn't expect these products to be so popular!
In this Prime Membership Day, sales have doubled year-on-year, and explosive products have emerged one after another! The editor will analyze for you what popular products are in this Prime Membership Day in Japan! Only by reviewing the past can we better develop into the future. I hope this small review can provide new ideas for the selection of products for Japanese sellers!
Amazon Global Store: It is recommended that sellers pay more attention to dark horse models with great development potential and evergreen models with strong vitality when making product selections in the second half of the year and next year. When choosing products, you should also consider the influence of seasons, and the current seasons are also hot!
Amazon's senior account manager has prepared intimate product selection and operation tips for sellers, please take notes!
Account manager to help
Pay attention to consumer habits and comments: Whether it is for Prime membership day or preparing for the peak season in the second half of the year, sellers need to always pay attention to the user habits of Japanese consumers and Japanese consumers in their daily operations and product selection development. Comments, dig out the special needs of Japanese consumers, and develop products that are more in line with the habits of Japanese consumers.
High-quality localized operations: Both new sellers and old sellers need to pay attention to fan operations. For example, before the Prime Membership Day, discount information can be released through off-site channels, so that consumers can pay attention in advance and purchase! For sellers in Japan who need faster growth, if they can achieve a similar "localized operation" effect in terms of product quality and after-sales technical support (for example, the team is equipped with Japanese after-sales support), they can answer consumer inquiries in a timely manner and cultivate users. Mind, can win the love of Japanese consumers faster!
02Summary of marketing experience in big promotion
It turns out that there are so many small ideas behind the dazzling transcript!
Many sellers have asked the editor: "How can I do a good job in the Japanese station?" In fact, successful operation is inseparable from powerful promotional tools. Whether it’s Prime membership day or other promotional activities, all sellers in Japan must use the exclusive promotion tools of Japan, so how to use them to cooperate well and bring more traffic and sales? Let me first analyze a case for you.
Personal care products sellers:
We are a seller of epilators, and our products have high unit price per customer. Deal has always been a part of our attention. There are many types of activities on Prime Membership Day in Japan, and the threshold for reporting DOTD in Japan is relatively low, and the reporting fee for Lightning Deal is also relatively cheap. For this year's Prime Day, we're taking all the deals that can be entered!
We have reported the treasure of the town store ( DOTD) for the popular products with sufficient stock in the store, all of which are reported directly through the Amazon manager, which is very convenient! In addition, I have signed up for the seckill for products that have seckill recommendations on the seller platform, and also set up member-only discounts for those products that are not recommended by seckills. I try to grab all the deals that can participate, and don’t miss the rare traffic entrance!
We also found that when there is no seckill period, it is very effective to set member-only discounts for products! One of our products sold 3,000 orders during the seckill period on Prime Membership Day. We also submitted a member-only discount for this product. After the seckill, the member-only discount activities were quickly connected, and the conversion and traffic could still be maintained. , so the exclusive discount for members has also brought this ASIN a good sales performance of spikes!
Combined with the experience sharing of the above sellers, I believe you have realized that a good promotion tool combined with marketing activities is the Buff double! Below, the editor summarizes the advantages of Japanese station promotion tools for you:
Low barriers to participation in promotional tools
A variety of promotional tools work together to improve product traffic conversion
Rich promotional tools, new sellers can also participate
Account managers provide sellers with practical guidance and advice
For operations and promotions, Amazon's senior account manager has also prepared dry tips for sellers, please accept them!
Account manager to help
It is necessary to master the rhythm of operating and reporting promotions, especially Amazon’s biggest events throughout the year, such as Prime Membership Day and the end of the year, such as the Black Friday Network First, and sellers must not slack off. Taking the Prime Membership Day just past as an example, from inventory preparation, product arrival, and traffic accumulation, sellers need to constantly adjust their advertising operation strategies and tactics to adapt to the tense and short golden 48 hours . More importantly, make good use of Amazon’s activities resources , such as DOTD, Lightning Deal, Prime member exclusive discount, Coupon (coupon) and other promotional tools, and deploy the ASIN inventory participating in the activity in advance and selling price to get the most traffic for your product.
After the membership day, sellers can stock up on some products that perform beyond expectations or threaten to be out of stock, stabilize product sales and rankings, observe changes in key positions, and adjust advertisements. Finally, it is also a very important operation strategy to do a good job in the resumption of the big promotion, analyze the various costs and sales of the store on the member day, compare the input and output brought by different promotion tools, and accurately locate the profit point, in order to welcome the next A big promotion provides valuable experience!
Not only are there exclusive promotion tools, but there are also a lot of marketing activities on Amazon Japan! There are 20+ events throughout the year, with an average monthly promotion every month! In the next half year, there will be non-stop activities, and at the end of the year, there will be a carnival during the Black Friday and Cyber Monday season! In addition, the Japanese station has more exclusive resources, please seize the opportunity!
Exclusive resources in Japan
The first is the heavy Japanese station starter package: heavy launch! From March 1st, Amazon Japan's new entry support is officially launched!
At the same time, the profits of the Japanese station are not small! There are not only numerous promotions and promotional tools , but also provide sellers with services such as language, listing, and product selection guides.
In addition to the exclusive advantages of the Japanese station, Japan's unique resource advantages such as its close geographical location, fast logistics, many advantageous categories, and policy support also help the rapid development of Japanese station sellers.
There are also Amazon limited-time plus code logistics benefits ! From May 15th to October 31st*, Amazon Japan will offer 22,000 yen off shipping fees for new sellers !
* The end date may be adjusted separately, please pay attention to the follow-up notice
Year-round marketing season and product selection recommendation in Japan station
The 2022 Amazon Japan Product Selection Guide and Promotion Calendar have been released! The content covers consumer electronics, household products, fashion, hot selling recommendations and consumer concerns of n many sub-categories under the consumer goods category , with overviews and operation tips of each category! Help sellers to develop rapidly in Japan!
I learned about the product selection and operation strategies of the Japanese station, and learned that Amazon Japan has so many promotions and exclusive marketing tools. Are you excited? Act now!
