Part 1: Amazon launches 2 new perks

Last Monday and Tuesday, Amazon successively launched two new benefits for sellers, one is the "Rising Star" product reward and boost program, and the other is the "Platinum A+" function of the previous Amazon self-operated and A+ accounts. Open to third-party sellers. But these two benefits seem to be consciously avoiding Chinese sellers:

1. "Rising Star" product reward and promotion plan

You can see this plan in the news of the seller center. The more attractive place is to give a cash reward of $20,000. At the same time, it will be displayed on Amazon's platforms in many countries in the fall, and Amazon's official promotion and in-site promotion will be provided. Promotions.

However, this program only accepts a maximum of 5 products, and you can imagine that the competition will be fierce, and if you click "Apply for the Rising Star Award", you will find that the program is currently only for local sellers in the United States.

2. "Premium A+ Content" Platinum A+

This function should be a long-awaited function by many Huiwanghui members and sellers, because the platinum version of A+ will indeed look very professional and atmospheric, and it also contains sections such as "page video" that are closely related to everyone's conversion rate and after-sales. , Amazon also clearly pointed out that with this feature, your conversion rate can be increased by 20%. But this feature was not announced in the Chinese seller's Seller Central news but explained in the English version of the news.

However, Hui.com has seen that this feature has been opened to qualified Chinese sellers. You can see it in the Seller Center – Advertising A+ page, and you need to meet the following conditions:

Part 2: The Difference Between Regular A+ and Platinum A+

Amazon's official description does not give a clear description of the platinum version of A+. Next, Huiwang will explain the power of the platinum version of A+ to you in detail:

1. Amazon Platinum A+ vs. Regular A+

2. 17 Platinum Edition A+ Modules

1x HD Banner Image Slideshow Module

1x HD Banner Video Slideshow Module

1x HD video display module (up to 3 minutes)

1x HD picture + text description module

1x HD version picture + text module

1x HD version of double picture + text module

1x HD version of four pictures + text module

2x graphic and text selling point description (you can add key points in the picture, customers can click to see the text description)

3x Table Comparison Plate Format

1x large font HD text module

1x Image + Floating Text Module

1x small carousel module that can display pictures/videos

1x Small Image Carousel Module

1x technical parameter display module

Below we have posted the platinum version A+ page of Samsung mobile phones on Amazon. You can view it by clicking the link or scanning the code:

Part 3: Visual impact is increasingly important for Amazon conversions

If you are familiar with the construction of independent stations, you should know that the platinum version of the A+ module launched by Amazon is actually a template station function for independent stations. In fact, the long video function was introduced as early as a few years ago when Amazon launched the brand flagship store, but the reason why relevant functions were introduced on the listing details page highlights the importance of three functions:

Pay more attention to full-screen high-definition pictures/videos/texts that have a great visual impact on customers for a product, which will bring a greater increase in the conversion rate. High-definition videos will bring more information and a sense of immersion to customers

Last week, we shared with you that after we communicated with several advertising companies in the United States, we learned about the delivery methods of American sellers on social platforms. We also helped Zhiyinghui member products through our own Instagram and TikTok accounts last week. Promotion, the effect obtained is indeed beyond our imagination. We can clearly feel:

The interaction rate of traditional Instagram photo posts is very low, and the sharing interaction rate of Reel and TikTok is significantly higher than that of mobile full-screen video posts.

Here is a screenshot of one of the video posts 1 hour after they were posted:

Huiwang Video Sharing Post

Effect screenshot

In the screenshot you can see:

1. There are nearly 6 customers that follow within 1 hour (the limit of the Instagram drop-down box is not displayed completely)

2. There are 6 customers who initiate conversations

3. Under the post, there are 4 people who reminded their friends to follow the post and join the lottery within 1 hour

Looking at the number of followers, you can see that the number of Instagram followers has increased by more than 10 within 6 hours.

Of course, the above method is the method that Huiwang is learning and using now. Although our own account fans (thousands) are quite different from the number of fans of American advertising companies (hundreds of thousands to one million), but according to the growth rate of the above fans, I believe Whether it is for customer accumulation or product promotion, it will bring obvious help. Whether it is TikTok, Instagram, or Amazon, more and more interactions, attention, and conversion rates will come to videos, but what we can see is that consumers' requirements for video quality are also improving. The following are our various Video by category:

Different video types and effects

Demonstration video of domestic products : It mainly focuses on product use, installation, and simple display. It is more suitable for after-sales domestic model video recording : invite foreign models to shoot in a studio or similar overseas locations. The conversion rate has improved, but there is still a big gap with the actual overseas life and usage scenarios, and the cost is high The column display has improved the conversion rate, but the recording is often not very professional, and there is no post-production effect. Overseas celebrities unboxing videos : There are social platform celebrity recordings, which greatly improves the product conversion rate.However, it is time-consuming to find celebrities, and the recording videos and sharing of celebrities are expensive. Overseas brand promotion videos : refer to the official promotion videos of major brands such as Apple and Samsung, including product detail shooting, models/actors, usage scenarios, selling point display, professional post-production Production, great for branding and conversions, but expensive

Because of the above reasons, Huiwang has established a brand creative studio in Vancouver, and together with local models, actors, and American Internet celebrities, Huiwang Hui members continue to provide: more shocking, more professional content, and lower cost. Video and picture recording service

If you are interested in this service, you can contact the Huiwang staff in the Huiwang Hui member group, or directly contact the Huiwang staff according to the bottom of the article, and submit your specific shooting needs by scanning the QR code below.