Star Taohui: Amazon invests in logistics in India to better serve cross-border e-commerce

Recently, Amazon invested 3.75 billion rupees in the Indian logistics sector, planning to help India build logistics infrastructure. After Amazon opened the Indian market, it focused on attracting local Indian sellers to Amazon, while increasing the construction of India's cross-border e-commerce infrastructure services.

Amazon India currently has 1.1 million sellers on its platform . The total user base exceeds 100 million. Last month, Amazon launched Smart Commerce, a program that will help offline stores build their own digital storefronts and sell in its Indian marketplace. Amazon will enable these stores to sell on its marketplace and other platforms, while logistics is one of the services offered through Smart Commerce and enables sellers to sell on platforms other than Amazon. Xingtaohui believes that for Chinese sellers, the Indian market will also be a good market in the future. With the continuous improvement of various aspects of logistics, India's consumer market has huge potential. According to data, mobile shopping in India is on the rise as mobile phones enter the Indian market in large numbers, and the number of online consumers on mobile terminals is increasing.

Amazon’s investment in India allows merchants of any size to now leverage expertise in Fulfillment by Amazon, Amazon digital payments and other areas to better serve consumers digitally and in-store. At the same time, the trend of large-package shopping increases the demand for bundled sales or other joint sales. Large-scale transactions save operating costs and improve the efficiency of capital circulation. This time Amazon's investment is expanding its market globally, giving Amazon users and sellers more choices.