When it comes to Amazon Europe, some people hate it and some people like it, but for Xingqihang, Amazon Europe is worth it. You must know that Amazon is a cross-border e-commerce platform that has developed since 1995. It entered China in 2015, when the market of Amazon's European station was relatively mature. Europe is famous for being green and environmentally friendly. In terms of products, local consumers do not have many choices. After the opening of the Chinese market on Amazon Europe, Chinese sellers will sell to Europe, which is liked by many European consumers, coupled with the spending power of European consumers. Therefore, Europe has become a "sweet pastry" in the eyes of many Chinese cross-border sellers.
In recent years, with the cross-border e-commerce industry becoming more and more compliant. Under various rules, Amazon's European site is relatively complicated and its profits are reduced, but compared with other sites, the European site still has advantages. Take the European energy crisis and the time to buy Chinese electric blankets as an example, the European station is still attractive.
Amazon has made adjustments in logistics for the development of the European station. A variety of logistics solutions such as Amazon Logistics European Integration Service ( Pan-EU ) and the China-Europe Plan are suitable to meet the different business needs of sellers .
We all know that if you want to sell products on Amazon Europe, you need to prepare a VAT number. If the seller holds VAT in any of the 5 European countries ( English /German/France/Italy/West ) , in addition to selling in the corresponding country through Amazon Fulfillment ( FBA ) ; you can also use the European Fulfillment Network ( EFN), only need When one country enters the warehouse, it can realize multi-country distribution and sell goods to buyers in 5 European countries ( English /German/French/Italian/Western ) .
If the seller holds VAT in any 2 of the 7 European countries (Germany/France/Italy/West/Netherlands/Poland/Sweden), you can sell the goods to 7 European countries through Pan-EU and EFN with only one country to enter the warehouse. (German/France/Italian/Western/Netherlands/Poland/Sweden) buyers;
If the seller only holds VAT in any of the other 4 European countries ( Netherlands /Poland/Sweden/Belgium ) , you can use Amazon Fulfillment ( FBA ) to sell in the corresponding country. When the product is sold, Amazon will assist the seller to deliver the product stored in the Amazon warehouse to the buyer, and provide corresponding after-sales service.
That is to say, now sellers only need to have one of the eight countries of the European site to be able to sell products to other countries through logistics distribution in other countries.