In order to help the Amazon team prioritize customers’ high demand daily necessities, we can’t set up a new coupon until April 5. All coupons that have been uploaded and are in the running and submitted states interfaces will be saved and continue to run with inventory. Please note that there is no further guidance for sales partner support.

So what’s the point of setting up a union?

1. Setting up coupon can show our products more directly and intuitively and attract customers better.

2. When the buyer browses the page, he can see the discount information of the product at the first time, which undoubtedly increases the conversion rate of the product. Generally, this function can be opened when the store scores above 3.5.

3. Coupon can provide a lot of help for the seller’s drainage. Coupon can combine CPC and promotion, and can also combine discount websites for off-site marketing.

4. If the use of coupon is good, the product listing will get a lot of exposure, that is, the so-called traffic. With the traffic, the product sales and ranking will naturally increase.

5. Every time a buyer uses coupon to pay successfully, Amazon will deduct $0.6 from the seller. To a large extent, coupon can make full use of resources to promote, save money and achieve good results.

Although coupon is very important to Amazon sellers, it is not necessarily a bad thing for sellers’ friends that they cannot set up a new coupon at this time during the outbreak and for sellers who are not in need of daily necessities. According to all the major categories of sellers, the total order volume of non necessities decreased by 60%, especially for clothing category and other non necessities. As the sales volume decreased, the sellers had to work hard to find various ways to stabilize the sales volume. At this time, if only to improve the sales volume, they would blindly advertise or invest in coupon, although the sales volume was guaranteed Hold a little bit, but the profit will fall, and a single coupon may not be able to achieve a very good effect, after all, it depends on the product ranking and exposure. Xiaobian suggested that since Amazon has issued a policy, the seller friends who have promotion needs can suspend the promotion first, and turn their attention to how to better guarantee the profit of the product, or the optimization of the buried words of listing, the improvement of a + page, the setting of advertising keywords, etc. If new products are in a hurry to promote, don’t worry. After all, in addition to coupon, there are code, review and other factors that new products need to have. It is suggested that during the epidemic period, products should be put on the shelves, promoted and so on. It is the key to ensure stable profit growth.