Secondary links / link two steps ( 2-the URL of the Step) :
The second link, as the name suggests, requires two clicks to get to the target page. Direct customers through one link to click another link. Now a friend calls it a secondary link, and some friends call it a two-step link. Any call can be made according to personal habits.
We all know that the biggest disadvantage of hyperlinks is time stamping. However, the secondary link is one step more than the hyperlink to solve the problem of timestamping of hyperlinks.
The following is a common secondary link, Yuki also simply analyzed his parameters this time.
https://www.amazon.com/s? k = Sleep + Eye + Mask & me = A2 JBMAYXHY6BGJ & ref = nb_sb_noss
1 、 “k =”
“k = keywords”, you can see that the keyword “Cotton Eye Mask” is used to search this page.
2. “ + / % 2 0 ”
“+” Is represented as a space symbol in the link, and sometimes it can also be represented by the ” % 20 ” symbol.
3 、 “ A2JBMAYXHY6BGJ”
Green part: Store front ID / Seller ID, the seller’s store ID, which is the seller’s mark set on our Amazon backend.
“Ref = reference” is the method Amazon uses to track how buyers access this search result.
How do I get a secondary link?
Step 1: Open the product listing details page and click on the store name ” MIZATTO US “. (Shop name: “Sold by” is followed by the shop “MIZATTO US” that sells the product);
Step 2: Enter the store page, click “store front” or “Products” of the account to enter the product list page ;
Step 3: Enter the keywords you want to operate, such as “Sleep Eye Mask”, and click the link that appears at this time is the secondary link we want;
We can see that the link at this time does not jump directly to the listing details page like a hyperlink. Instead, the buyer needs to click to enter the listing himself. Even if 100 buyers click this link, the timestamp of 100 products is unique. This effectively avoids Amazon’s investigation of hyperlinked orders.
This URL is like our previous method of obtaining, copying the target keyword to search for products in the store. From this page to our product, this click will be treated as a natural click on the keyword, which will increase the search volume of our product in the store.
Two-step brand link:
This URL acquisition method is basically the same as the two-step shop link. The only difference is that the entrance is entered from the brand name. This feature is almost the same as the two-step store link, which is used to increase the search volume of our products in brand flagship stores.
This URL restricts the keyword search to a specific ASIN. Sometimes we have multiple products of the same type in one shop, then we search for multiple keywords in the target keywords (as shown below), then you need to add ” & field-asin = [ASIN] ” after the two-step link .
Add to cart:
This URL is to directly add customers to Amazon’s “Add to Cart” page and directly add to the shopping cart, thereby improving efficiency and reducing friction.
Easily create two-step URLs to improve your
LandingCube is a tool that can quickly create secondary links for efficient use. This tool needs to be paid for your reference, URL: https://landingcube.com/url-builder/
The purpose of the secondary link:
1. Evaluation brush list
2, for the promotion outside the station
3, celebrity marketing
4. Email marketing
5, branding and so on .
The use of secondary links is relatively wide, and Y uki will not say much , everyone can make the most of it.