According to foreign media reports, Amazon has reached an agreement with the European Union to make an initial compromise on a long-standing and controversial antitrust complaint.

The EU's antitrust investigation into Amazon began in 2019 and brought two charges against Amazon in 2020:

1. Amazon uses seller data for profit. Amazon uses the convenience of the platform to collect data such as product quotations, order quantities, and store profits from third-party sellers , and then, with the support of massive data, it sells the best-selling products through its own business.

Second, Amazon favors self-operated businesses and sellers who use official services. At the same time, the European Union took this as a breakthrough to conduct in-depth investigations on Amazon's "golden shopping cart" and "Amazon prime members".

Three years into the investigation, Amazon has compromised on the second charge. Amazon has promised to give competitors' products more exposure in the "Buy Box" section of its website, the report said.

The agreement is expected to be announced on Dec. 20 , and once the agreement is formalized, Amazon will be required to fulfill its commitment for at least five years. The reason why Amazon chose to "bow its head" this time is to avoid potential fines under the upcoming Digital Market Act (DMA). If Amazon violates the DMA rules, the consequences will be severe. It could face potential fines of up to 10% of its global revenue, rising to 20% in the case of repeat offenders.

In addition, Amazon also agreed to provide an alternative discount for buyers who are not in a hurry to get the goods, and sellers who use Amazon Prime membership will not be locked into Amazon's logistics service and can freely decide the delivery company they want.

Overall, it is good for third-party sellers, especially self-shipping sellers. Compared with self-shipping sellers, FBA sellers will have an easier time getting the "buy box", and self-shipping sellers need to provide more discounts if they want to get a shopping cart.

The importance of the gold shopping cart is believed to be well known by sellers. About 80% of sales on Amazon are generated through the buy box. In other words, grabbing the gold shopping cart is equivalent to grabbing an order.

When the agreement is formally implemented, it is believed that the number of self-delivery sellers entering the bureau will increase, and the logistics distribution layout will become very important. The domestic direct delivery mode has a long time limit and the shopping experience of consumers is reduced. It is recommended that self-delivery sellers rationally arrange overseas warehouses and use the overseas warehouse one-piece delivery mode for flexible delivery.

Take DXN overseas warehouses as an example. DXN has multi-platform fulfillment experience . It is an integrated service project of head-haul logistics + overseas warehouse distribution opened by DXN International Warehousing (Shenzhen) Co., Ltd. , which can meet customers' multi-channel delivery needs . Headquartered in Shenzhen, Dexin has set up its own warehouses in the United States, Japan, the United Kingdom, Germany and other places, with a total storage area of ​​more than 16,000m².

The service content includes international express delivery, air first journey, sea first journey, drop shipping, FBA transfer, VC transfer , etc. In addition to providing the above -mentioned professional warehousing services, it can also provide value-added services for cross-border enterprises and improve the cross-border after-sales market , such as high-value product maintenance , product replacement packaging accessories , telephone customer service , etc.

At present, the following pain points still exist in the logistics warehouse distribution service market:

(1) Difficult: Multi-platform sales inventory cannot be shared, and the pressure on stocking is high.

(2) Expensive: unreasonable head and tail journeys lead to high freight costs.

(3) Slow: The delivery distance is long, there is no advantage in timeliness, and the cross-system efficiency is low.

(4) Chaos: market prices are chaotic, and warehouse data monitoring is poor.

As a 5-year-old overseas warehouse, DXN has been deeply involved in the field of overseas warehouse distribution for many years. Through the intelligent warehouse distribution system, equipped with exclusive customer service, it integrates resources such as first-journey air and sea transportation and last-journey delivery, and connects more resources and services. Create a full-process cross-border solution, provide low-cost and efficient cross-border logistics, intelligent warehouse collection, transparent quotation, and effectively solve the difficult, expensive, slow, chaotic and other self-delivery problems. Bring better logistics, warehouse and distribution performance experience for cross-border sellers, create value for cross-border enterprises, and relieve customers from worries.