Amazon is trying to extend the holiday shopping time by one month this year. Early trading of Amazon Black Friday will start on October 26, a full month ahead of previous years, and last until November 19.
One change in 2020 is that Amazon Black Friday early deals will be open to all consumers, regardless of their prime qualification. Unlike some of Amazon’s sales, consumers don’t have to pay 79.00 for a year’s membership.
Amazon will start early trading on Black Friday for three weeks at the end of October, followed by Black Friday and online Monday at the end of November.
Amazon Black Friday trading date:
October 26 to November 19: Black Friday early trading
November 27: Black Friday
November 30: Cyber Monday
Amazon Black Friday transaction submission deadline:
October 9: Black Friday and Cyber Monday
October 19: Black Friday trading week 1
October 26: Black Friday early trading week 2
November 2: Black Friday early trading week 3
Amazon sellers must send FBA inventory of Black Friday and Cyber Monday to Amazon fulfillment center by November 6, 2020.
The change will bring the U.S. market in line with European, Japanese and Mexican markets, where local laws require disclosure of business details.
Since September, the seller information of most stores has not been displayed, but some sellers said that the information of some sellers can be seen on the mobile phone terminal of the U.S. station, and the information of some stores in the Mexico station can be seen through the computer terminal. From the displayed stores, the public information only includes the company name and address, and does not contain the enterprise code.
At present, not all visitors can see the newly added business details because Amazon is gradually introducing new business details, according to marketplace pulse.
Amazon said the reason for the change was to help “customers make informed shopping decisions.”. It’s also good for the industry, for example, when brands try to track down counterfeits directly.
In addition, a variety of regulatory agencies and proposed legislation are pushing the market to verify and publish details of the seller’s business. For example, the consumer information act or the U.S. Department of Homeland Security issued recommendations on “combating the sale of counterfeit and pirated goods.”.