Amazon recently announced that the Belgian site is open to global sellers for registration. Sellers can register and open an account through .be to prepare for the launch of the Belgian site. The site is expected to be officially launched to global sellers in the next few months, providing local consumers. Rich selection and convenient delivery experience. In addition to the previous UK station, France station, Germany station, Italy station, Spain station, Netherlands station, Sweden station, and Poland station, Amazon will have 9 stations in Europe. Are you ready for cross-border e-commerce partners? ?

Belgium is one of the most densely populated countries in Europe. It is located at an important hub connecting Western Europe, Southern Europe and Northern Europe. It has complete infrastructure such as ports, canals, railways and roads. Many goods shipped to Europe are cleared in Belgium. Belgium has the largest export port in Europe at present, "Antwerp-Bruges Port". The former part is Antwerp City, which is affiliated with the Port of Antwerp, and the latter part is Bruges City, which is affiliated with the Port of Zeebrugge. Hegang merged. Air cargo volumes at Liège Airport in Belgium reached record levels again last year, with cargo volumes in 2021 increasing by 26% year-on-year to 1.4 million tonnes.

At the same time, Belgium is the 28th largest e-commerce market in the world. In 2021, e-commerce sales in Belgium will increase by 14% year-on-year to reach US$8 billion. The data shows that the proportion of online shoppers in Belgium has steadily increased in the past three years. The number of online shoppers in Belgium in 2021 The proportion reached 85%, an increase of 12% over 2020, of which the online shopping population of 16-34-year-old groups accounted for more than 90%. In 2021, Belgium's total online consumption will reach 12.1 billion euros, and it is expected that the average annual growth will reach 14.7% by 2025.

From the analysis of market commodity categories, fashion is the largest segment in Belgium, accounting for 31% of Belgian e-commerce sales. This is followed by electronics (23%), toys, hobby products and DIY products (20%), furniture and appliances at fourth at 16%, and food and personal care in the top five (11%).

Since there is currently no Amazon FBA warehouse in Belgium, sellers do not need to worry and can still use the FBA delivery service. The goods will be delivered from the FBA warehouses in Germany and France. If the customer is not ready to use the FBA distribution service, they can use a third-party German overseas warehouse. The German overseas warehouse can do FBA goods transfer or one-piece delivery mode, directly from the German overseas warehouse of Imperial Express to deliver goods to Belgian customers. inside.

The international logistics from China to Belgium is also quite complete at present, including sea, rail, road, air and international express delivery, which can meet the replenishment and stocking requirements of cross-border sellers.

It should be noted that the penetration rate of English in Belgium is very high, and French, Dutch and German are also used. Different regions use different languages ​​for business communication. Dutch is more commonly used in the north of Belgium, and French and German are mainly used in the south and east of Belgium. If you don't understand French/Dutch and don't worry about not being able to post product information, you can use the tool to synchronize your product information and prices from the source mall to the Belgian station, your products will be automatically translated into French and Dutch, and displayed in . be published on.

If you already have a European Amazon joint account (an account that can sell products on 8 other Amazon European sites at the same time), you do not need to create a separate seller account for .be, .be will automatically appear in your seller account; if you do not have Amazon Joint accounts, so hurry up and prepare in advance!