Amzwizard learned on August 11 that Amazon announced in Seattle today that the project zero project will cover seven new sites around the world, including Australia, Brazil, the Netherlands, Saudi Arabia, Singapore, Turkey and the United Arab Emirates.

So far, the project has covered 17 major sites of Amazon. Project Zero combines Amazon’s advanced technology, machine learning and innovation with the brand’s own intellectual property expertise to eliminate counterfeit goods and protect brands and consumers from counterfeiting.

With Amazon’s long-term efforts and continuous investment, project zero was officially launched in 2019 to ensure that consumers always buy authentic products in Amazon.

At present, more than 10000 global famous brands and emerging brands have joined the project, including Arduino, BMW, chess central, lifeproof, OtterBox, Salvatore Ferragamo, Veet, tozo and other brands.

“Amazon is committed to protecting consumers and the brands we work with globally,” said Dharmesh Mehta, vice president of Amazon’s global customer trust and partner support team. In terms of brand protection, especially for brand owners who use the three tools and services of project zero, Project Zero has made great progress in helping brand protection. ”

“Project Zero has always been a simple and effective tool to protect the BMW brand on Amazon,” said BMW, one of the world’s leading car brands and owns a range of global trademarks.

We are very grateful for Amazon’s tools to protect the brand. “We are pleased to see Project Zero expand to more sites on Amazon,” said Adrianne McNicholas, co-founder and CEO of food huggers. In the past, Project Zero has helped us fight against counterfeiting, and I’m glad that Amazon has been able to stick to its commitment to protect its brand globally. ”

Enterprises that have joined Amazon Project Zero and registered trademarks in any of the seven new sites will automatically enable the tools and services provided by Project Zero on the new site. New brands can visit the project zero website for more information and sign up to join the project: www.ProjectZero.com.

It is learned that project zero provides brand protection through three core tools and services:

Automatic protection

The function can continuously and actively scan the updated list of more than 5 billion products worldwide every day to find suspected counterfeit products. With the help of Amazon’s machine learning and automatic protection function, it can independently learn the constantly updated information, and continuously optimize, actively prevent and intercept suspected counterfeit goods.

Self service removal of counterfeit goods

Over the years, Amazon has invested a lot of resources in actively preventing counterfeit goods, constantly innovated, and launched solutions based on advanced technology. Project Zero gives brand owners unprecedented rights through a self-help removal tool, which allows brands to remove counterfeit goods directly on their own. At the same time, the information of the removed counterfeit goods will be fed back to the automatic protection function, which will help Amazon better actively detect potential counterfeit goods in the future.

Product serialization

The service provides a unique barcode for each product, which is applied to each product by the brand in the production or packaging process, so that Amazon can identify the authenticity of the goods sold by scanning the barcode. Although product serialization is an optional service, brand owners who join project zero receive better anti-counterfeiting effect after using this service.