After the ups and downs of the first half of the year, the seller finally got the exciting good news. The prime day date of each site was determined one after another, and the activity declaration was also in progress. While excited, please don’t forget that the most critical moment is before the promotion. Amazon strictly investigates the illegal operation, and waves of red flags wave to the seller

Don’t step on the 8 policy red lines!

Recently, many sellers reported receiving Amazon’s [account health and risk prevention] email, which sounded the alarm for all sellers, and Amazon is going to take an inventory action. The seller must abide by the sales policy and the seller’s code of conduct, especially at this stage, the following eight policy red lines must not be touched!

1. Violation of Amazon Product review policy

Sellers cannot comment on their products, induce buyers to leave comments, and leave malicious negative comments to competitors.

2. Illegal use of variants

Amazon platform allows the creation of variants, but the abuse of variants such as listing renovation and bundling may cause the seller’s account to be deactivated.

3. Violation of Amazon’s sales ban policy

Sellers should pay attention to Amazon’s restrictions on prohibited and restricted goods. Search for “restricted goods” in the background to find Amazon’s prohibited and restricted goods.

4. FBA dangerous goods restriction

Most dangerous goods regulated by the U.S. Department of transportation cannot be handled by Amazon logistics. The dangerous goods transported by FBA need to be audited, and the seller should provide accurate and complete information as far as possible.

5. There are security problems in the goods

If the seller’s goods have safety problems (such as suffocation risk) or cause safety accidents (such as explosion), the goods will be temporarily off the shelf, and the Seller shall cooperate with the investigation if necessary.

6. Violation of Amazon security policy

The goods sold on Amazon must be genuine. Once found to be in violation of anti-counterfeiting regulations, the seller may face problems such as goods off the shelf and fund freezing.

7. Violation of Amazon’s intellectual property policy

Amazon attaches great importance to infringement. The seller should make sure that he has the authorization to sell or resell the goods. If the goods are infringed, the sales rights may be suspended.

8. The condition of the goods is not in conformity with the description

The goods released and delivered by the seller must be consistent with the listing information. The seller may be temporarily removed from the right to sell goods if the second-hand goods are marked as new or the distribution of goods inconsistent with the description is complained about.

Summary

In addition to the above eight policy red lines, the seller should also avoid other illegal operations, such as account Association of the same site. At the same time, the seller should understand Amazon’s performance indicators, pay attention to and improve their order defect rate and order cancellation rate, so as to avoid account being suspended.