Selection is the eternal theme of Amazon's business. The quality of a product and whether it can become a hit depends largely on the seller's product selection, and the importance of product selection is beyond doubt. So how do Amazon sellers choose popular products?
1. Find your way
The first step in product selection is to clarify your purpose. Should the product take the price route or the high-end route? Focus on product sales or profit margins? These all require Amazon sellers to think carefully before choosing a product. In the direction of product selection, it is best to choose best sellers from the major categories, analyze consumers' favorite and most popular demand points, and select products by predicting product trends. If the seller has experience, he can also analyze some popular models in depth, and then provide a reference for selecting products according to the characteristics of the products and the needs of consumers. In terms of product marketing, Amazon has a list of best-selling products, which is updated every hour, and some consumers will use the entire list of best-selling products as a reference to buy the products they want, so we can use this feature to increase the exposure of our products . In addition, getting a best-selling book logo is very beneficial to product exposure and traffic conversion. But if you want to get the best seller logo, your product has to be the most efficient in this category, which is quite difficult.
2. Matters needing attention
Amazon should pay special attention to these four issues when choosing products.
The first is infringement. Amazon is very strict on infringement. If it is small, it will remove the listing. If it is large, it will directly block the account and freeze the account. Therefore, it must be avoided. In addition, Amazon sellers have a strong overall intellectual property awareness, and any infringement is easy to report.
The second avoids popular categories and chooses relatively small subcategories.
The choice of the third product needs to understand the needs of users and hit the needs of users in order to better place orders.
The fourth choice of products must avoid products that are easily affected by the environment, such as seasonal environment, holidays and other factors. If the update iteration is too fast, it is easy for sellers to fail to keep up with the pace, but will suffer great losses.
3. Small and light products are the mainstream
At present, e-commerce platforms such as Amazon, ebay, wish, Lazada, Shopee, Walmart, Coal Furnace, Newegg, Alibaba International, AliExpress, Independent Station, Tik Tok and other platforms, the most mainstream are small and light products. It is recommended that sellers should also focus on light and small products when selecting products. Why? There are two main reasons. First, the investment in the light and small part is low, the capital pressure is small, it is easy to sell, the capital turnover is fast, and the risk is small. The other is that the transportation cost of small and light products is lower, and the low logistics cost will help sellers to control product pricing and gain more product advantages.
Whether it is Amazon, Lazada, ebay, wish, shopee, AliExpress, Ali International, newegg, mercari, Tik Tok, Walmart and other cross-border e-commerce platforms, it is the most effective method to quickly increase the weight of store products by combining evaluation. You can go to the homepage in 7-12 days. How to judge the competitiveness of your products is also critical to your future product selection.
What is an assessment?
Why is it so important?
What are the advantages of assessment?
Amazon evaluation, I believe this word is not unfamiliar to most Amazon sellers, because everyone knows that it can quickly help their products add reviews, get rankings, and create explosive models.
When it comes to the importance of reviews, everyone knows it as an Amazon seller. In today's era of rapid development of the e-commerce industry, everyone will go to the review of the store, and also know that there is a difference between a buyer's show and a seller's show in online shopping. If it is determined that the buyer's show is really good, it will be decisive to place an order.
It can be understood that the higher the ranking, the more traffic and sales it can bring.
There are several forms for merchants to obtain test scores:
One: real test.
Look for international students or foreign buyers on social networking sites such as Facebook. After negotiating the price, place an order and leave a positive review according to normal purchasing habits. With the increasing demand for real-person evaluations and the influence of various Amazon review policy adjustments and other factors, the service quality of foreign evaluations has also begun to decline. The main manifestations are: the repeated use of account resources and the long period of time for reviewing, resulting in the promotion effect of real-person evaluation is not only unsatisfactory or even careless, but also may encounter risks such as scams or account deletion.
Two: Find an intermediary service provider.
Some service providers do have a large number of foreign evaluation personnel, but the service providers are mixed, and the quality of the accounts is also uneven. Although it is publicizing the real-life evaluation to the outside world, it is secretly swiped through a script machine or a "black card" to swipe the Review. This has long been an unspoken secret of the evaluation circle center. Listings are easily judged by Amazon as malicious reviews, and 8 out of 10 intermediary service providers are fake. This is why there are currently a lot of cheap review resources on the market, and many intermediary service providers will use the guise of "100% review" and "ultra-low-price review" to fool Amazon's white merchants. Once something goes wrong, not only will they not take responsibility, but they will threaten to refund the money, otherwise they will give malicious comments, which poses a great threat to the store. In such a situation, sellers have no choice but to admit that they are unlucky, and it also puts sellers in a state of being dubious about the real person evaluation, but they have to do it.
Three: Self-supporting number assessment.
The self-supporting account mentioned here is not first of all machine brushing. It automatically registers for browsing, placing orders, and commenting through scripts. This is easily judged as an operation comment by Amazon's big data detection indiscriminate operation. The self-supporting account mentioned next is to browse and place orders through the camouflage of equipment and the establishment of foreign IP through manual registration and simulated real operations. It is a relatively controllable way of evaluation, which is manifested in several aspects:
One: You can control the time and number of evaluations by yourself, and you can evaluate your listing anytime and anywhere to increase the weight.
2: Saving evaluation costs, low account costs, and first-hand resources (foreign email addresses, addresses, mobile phone numbers, student memberships) add up to less than 10 yuan, which is more than enough to pay high commissions, as well as regular gift cards and Exchange rate difference can be earned.
Three: The quality of the accounts you raise is relatively controllable, the IP you use is also pure IP, and you will not place orders in large quantities, nor will you use duplicate resources. For example, IP, delivery address, etc., I know what I know. Now many big sellers basically have their own evaluation teams to cooperate with the operation. Of course, there are many pits in the evaluation of self-supporting accounts. For example, there are some immature investment promotion companies in the market. They are now learning and selling, harvesting small white leeks in the name of investment promotion, joining, and teaching, selling evaluation equipment, and selling accounts. One device sells for thousands of yuan, and one account for hundreds of dollars. . In fact, these costs are very low, and there are many liars. Everyone must keep their eyes open.
There are also some environmental solutions that have been risk-controlled. For example, there are many kinds of account raising systems, including mobile phone account raising, VPS, a bird, virtual machine, simulator, cloud phone, mobile phone solution, etc. on the market, basically all Tested. Either the security cannot be guaranteed, and the order is often cut off and the account is blocked, or the cost is too high and the efficiency is too low. Now the monthly cost of raising an account for an account has been reduced to about 10 yuan. Both efficiency and safety are be improved.
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