Hello everyone, today I will not talk about how much the evaluation will help the store, but first talk about how to ensure safety if the evaluation is done. In fact, this problem has always been accompanied by reviewers , and many novices or sellers who don't know much about evaluation have doubts . Today, I will analyze how the platform conducts risk control evaluation for you. In fact, it can be roughly divided into two aspects.

The first aspect is the seller account

The data of the seller account is abnormal, the most common ones are traffic abnormalities and conversion abnormalities. The rate of leaving comments is abnormal, which is the simplest manifestation. Abnormal traffic is very simple, and everyone can understand it. What about abnormal conversion? In fact, this is closely related to the quantity of order arrangements. The conversion rate is mainly the number of clicks, and then the volume of transactions. On the basis of the same amount of clicks , the more transactions , the higher the conversion rate . For example, if your usual conversion rate is 3%-8% , what you need to do is to calculate the order quantity and control the proportion of orders. Then some friends here will say, how to calculate the order quantity of my new listing is better? ? The first is to increase the number of clicks. In terms of comment rate , operation friends will calculate it, but often everyone ignores the proportion of time. For example, a seller friend came to me last week and said that my current comment rate is less than 2% , and the historical order volume is 2,000 plus. Now the natural order volume of Sunrise is 15 to 20 orders, saying that I go online every day. Is it okay to have two comments? You can make 20 for me . If you leave a comment rate, it’s okay, but if you post two comments a day for ten days in a row, there will definitely be problems, because you have nothing to do with your history. The evaluation trajectories are very different. So the new Listing is the best start.

The second aspect is the buyer account

Buyer accounts are generally two types of real account and self-supporting account . The difference is that one is a real user account of the real target site, and the other is an account created by restoring domestic technology to the target site. Regardless of the real account or self-support account , as long as it is an account that can complete the order transaction, it will be regarded as a compliant Maixun account in the background. What everyone calls a real account or a self-supporting account , in my opinion, the difference is only in the weight. How does the background recognize the different account weights? Everyone should be very clear that the account's age, activity, frequency of purchases, and the relevance and uniqueness of the buyer's account will all increase the weight of the account. Does that mean that the higher the weight of the account, the higher the comment rate will be? No , the weight of the account is high or low, and its essence is the buyer's account. The risk control is the abnormal behavior of all buyer accounts. If you are familiar with and avoid these abnormal behaviors, you can ensure the security of buyer accounts. The abnormal behavior of buyers’ accounts is most often manifested in abnormal payment methods, confusing account labels, abnormal IPs , abnormal account browsing tracks, and abnormal comment rate. The payment method is abnormal, the most common is the use of gift cards, black cards or low exchange rate cards. The IP environment is abnormal, there is no fixed underlying environment, the system equipment is always replaced frequently, and the IP is chaotic and not fixed. This is mainly for self-supporting accounts to avoid pitfalls. The rate of leaving comments is abnormal. This is very important. The platform will consider the proportion of comments left by all buyer accounts. As long as you play in the specified circle and do not exceed the standard, the system will not catch your abnormal behavior. If you want to comment more , then increase the total order quantity . If you post comments at will , what you get in return is that the platform will ban your account from commenting, and the account with low weight will be banned directly . The account browsing track is abnormal. The main reason for this is ASIN ordering and irregular purchase behavior. To avoid this, just say a word, and don’t do it with a purpose. Does that mean that by solving the problems of these two sections, the safety assessment can be prevented from being controlled by risk? It’s not necessarily true, it mainly depends on how you control it, seven points for product selection, three points for operation, and evaluation is not a shortcut, but an aid . Now that everyone is talking about refined operations , why shouldn't the evaluation be refined? If you want to do evaluation, you should do it as finely as possible , and do things within the circle specified by the platform. Only fine-grained operations can be safe and long-lasting .

Share here today, you can comment and discuss, I wish you a big sale!

AuthorBWM9992 _