With the rise of TikTok, it means that short video display or video live broadcast has brought huge innovation to e-commerce sales.

The same is true for the Amazon platform, video marketing has always been an important part of Amazon promotion. Image marketing gives people a relatively dull feeling, subject to factors such as color difference and environment, it is difficult for some product images to truly reflect the appearance of the product. The video can be a good all-round and comprehensive display of the product .

In the video position of the product page, there are main picture video (7th picture position), associated page video and REVIEW video. First of all, we need to make a basic main picture video of the product page, so as to better improve the link weight and conversion rate, in line with the progress of e-commerce from search shopping to experiential shopping.

main picture video

Regarding the production of the main product image video, it is necessary to conceive a shooting plan according to different product characteristics, including summarizing the selling points to be displayed, writing a script based on the selling points, selecting models and venues for shooting and editing, and then putting the video on the shelf.

For example, for outdoor jacket products, you can first display the details of the product, including cuff elasticity, zipper, etc.; then display the product’s functional selling points, including waterproof, windproof, anti-static, etc.; The collective display effect of color models. Through the scene display, give potential consumers an intuitive product experience and promote order placement. And display the brand LOGO in the front and rear frames of the video.

The upload steps of Amazon's main picture video are not complicated

According to the requirements of our Amazon main image video, if we want to upload the main image video, we must first become an Amazon merchant with a brand record, and then enter the seller center background and click the corresponding section to add product details. Before we upload the main picture video, we must prepare the picture and the shot video in advance, so that we can directly extract the material to upload when we upload it. After we complete the detailed information of the main video, just click Submit, and then wait for the background review of the Amazon platform, then we can successfully upload our main video on the Amazon platform and spread it to the outside world. Generally speaking, the review time required by the background of the Amazon platform is about 5 to 8 hours.

unboxing video

The unboxing video does not need to give too many regulations, the unboxing video is 1-2 levels higher than the buyer's show.

The unboxing video does not need to tell how to shoot, it is the main picture video that tells how to shoot;

The unboxing video is the buyer's show video plus a close-up of the product;

The video quality will be clearer;

Unpacking does not include the specification of shooting content (you can specify product close-up);

For the unboxing videos of some special products, you can provide reference videos, but you don’t need to give the shooting plan after the reference videos are given. If it is the unpacking standard, we will roughly shoot according to the ideas of the reference videos.

Buyers show

The buyer show is the most authentic consumer evaluation. Through the buyer show, consumers can more objectively understand the real situation of the product, so that customers have a high degree of trust in the "buyer show".

Now that foreigners are also learning, there are so many similar products to choose from on Amazon, why choose yours? Therefore, it is necessary to create differentiation, so that users can not only see the exquisite main picture, but also let users see the real effect. Just like when we buy things on Taobao, we all know that the seller's main picture is not trustworthy, so we will go to the comments to watch the buyer's show to understand the real thing before placing an order.

Especially in the "buyer show" of clothing sellers, the same clothes are replaced by different people, and the effect is also very different. Although the "seller show" is very beautiful, it is difficult to convince customers. Choose a suitable buyer show, and increase the trust of customers after they are approved by customers.

Therefore, before deciding to cooperate, we have to confirm what kind of video is shooting, is it a buyer's show? Is it out of the box? Is it the main picture video? In addition, does the seller want to put this video on the main picture video, or on the unboxing? Or QA video? Or associated video? As long as it meets Amazon's regulations, it can be listed.