Amazon sellers should make full use of back-to-school selling strategies to seize the opportunity of selling sales. It will provide you with five tips for selling orders, which can help you optimize information such as advertising, pricing, and inventory to increase conversion rates.

1. Stock up on popular back-to-school season items and best-selling ASINs.

According to the survey, 71% of parents plan to buy back-to-school products for their children during the back-to-school period this fall. For sellers, product selection is very critical, that is, to analyze industry trends and their best-selling ASINs to determine product selection and classification. This fall, U.S. parents plan to spend more on expensive tech gadgets, predicting an average spend of $1,333 in this area, double what they were during the same period last year, according to RetailMeNot. Another 43% of respondents said they were most likely to buy new clothes, while 34% chose to buy school supplies. The above ratio can bring certain reference value to sellers.

2. Optimize keyword and product listings.

When the direction and category of choice are determined, you can maximize their visibility on Amazon by optimizing your keywords and product listings.

Optimizing for keywords can help increase conversion rates. Sellers can use some tools to help you accurately determine which keywords are worth investing in your advertising expenses, maximize the value of your advertising investment, and also help you make the most accurate quotations to further increase conversion rates and sales .

Using Amazon SEO for organic search, optimizing product listings and titles is key to maintaining high rankings. Sellers need to update the school quarterly product listings in a timely manner, including optimizing product titles and descriptions, providing high-quality product images, and highlighting key features and competitive advantages.

Try to improve product ranking and visibility by A/B testing keywords, images, titles, etc. in your product listings.

3. Increase Amazon’s back-to-school advertising spend.

According to Feedvisor, 29% of brand owners increased their advertising investment during Prime Day, the fourth quarter and other major festivals or events, and 16% of brand owners also maintained certain advertising efforts during the above-mentioned events. Assessing Prime Day’s ad spend this year has increased by 93.6% compared to 2020.

We all know that increasing advertising investment can increase exposure and allow sellers to achieve maximum sales. But it is not enough to fight empty-handed, because brands and sellers need to master how to use advertising budget, which is more strategic. PPC campaigns to back-to-school shopping pages should be personalized to grab the attention of students and parents.

A good message helps with their ever-changing campus shopping needs. In addition, 95% of buyers are looking for discounts when shopping during the back-to-school peak season. Sellers are advised to consider creating targeted promotions and preferential policies to increase conversion rates and sales.

4. Provide appropriate support for textbook sales.

Book sales are also a hot commodity during the school back-to-school sales season, and AMZ123 reminds sellers of such books to have systems in place to support textbook sales. It is up to the seller of the textbook to ensure the accuracy and accuracy of the ISBN.

It is understood that buyers of textbooks often choose expedited shipping, and you need to be prepared in terms of logistics for this. In addition to these, you also need to deal with issues like logistics delays in a timely manner to ensure buyers have a satisfactory purchasing experience.

5. Leverage AI-powered technology and Amazon’s expertise.

The upcoming peak sales season means that brand owners and sellers need to expand their business and stock up on back-to-school products. The AI-driven platform and the expertise of Amazon's expert team can help sellers improve their back-to-school product sales strategies. For example, AI-driven technology can produce the most accurate demand forecasts, using historical sales records and competitor data to assess inventory needs.

Through your advertising and pricing strategies, the AI-driven platform can also maximize effectiveness. It can also combine the repricing technology of the advertising optimization platform to adjust the price in real time according to the market dynamics, thereby greatly improving the conversion rate and sales volume.

Most sellers and studios engaged in cross-border e-commerce know the way to quickly increase product weight and sales: evaluation of self-supporting accounts (replenishment orders)

So how to evaluate the replenishment order is safer and more controllable?

To register and maintain an account by yourself, you need to build a foreign environment. This is a technical problem. Now there are many investment companies on the market that sell equipment or copy their technology. Here, I will popularize the building environment and do anti-correlation needs to be solved. The problem

Our anti-association specifically needs to solve the following problems:

1. To solve the association of hardware parameters, security code, area code, supervision code, imei serial number, physical mac address

2. IP purity (including IP association, DNS will not jump country, WebRTC local area network will not be exposed in China, or blacklist blacklist IP)

3. Anti-association of browser cookies

4. Relevance of foreign payment cards, card risk control and other issues

5. Every account has thousands of people and faces, weight management of account maintenance, tag management skills

6. The purity of registered buyer account resources and the real delivery address

These will affect the safe and stable use of your buyer account

Moreover, in order to solve the detection of the store, in addition to the security environment of the underlying environment, there is also a way to place an order, because the way many people place an order is too simple, and many people generally use keywords to browse and place orders. , we will also use other methods to place orders, such as off-site advertisements such as Facebook links, and AB accounts. The method of testing and selling links makes the ordering methods of our entire links very diverse, so that we can Very effective in avoiding the risk of being detected by big data.

Although the underlying environment is very complicated, it is very simple and convenient to operate. Only in a safe environment system and pure IP can the evaluation not be detected by the platform risk control, resulting in being canceled or banned. The high survival rate of the account is our technical team—— To pursue the goal, our current environment can achieve a survival rate of more than 90%, welcome peers or sellers to investigate and communicate offline.

Edit: l_e0120