Amazon officially determined the specific date of prime day in India. A large number of sellers received evaluation warning e-mails, and the number of deliveries from Europe and Japan was limited. All of them disclosed Amazon’s efforts and preparations for the peak season in 2020.
According to foreign media reports, on July 24, Amazon India announced that it would expand its operation network in India, building 10 new operation centers in Madrid, Bombay, Bangalore, Patna, Lucknow, Calcutta, Hyderabad, Chennai, ludiana and Ahmedabad, and expand seven existing facilities.
The new addition also includes the special network of large electrical appliances and furniture performing centers and receiving centers. With this expansion, Amazon will have more than 60 logistics centers in 15 states of India, with a total storage capacity of more than 32 million cubic feet, and a logistics network covering more than 8 million square feet of building area, larger than the area of 100 football fields, and can store millions of goods.
In addition to India, Amazon also plans to add more operation centers in Europe and Japan this year. Compared with last year’s peak sales season, the storage capacity of standard parts goods in European operation centers will increase by nearly 13 million cubic feet (nearly 370000 cubic meters), and Japan will increase by 1.5 million cubic feet (nearly 42500 cubic meters).
Earlier this year, Amazon opened the Dutch station and launched products for sale, and sauq, a Saudi platform, has been officially converted into Amazon.sa 。 According to foreign media reports, with the continuous expansion of Amazon in the world, Sweden is likely to become Amazon’s next target market country.
Sweden is the largest country in northern Europe. People like online shopping, and they have a high acceptance of cross-border e-commerce. They especially like products from China, the United Kingdom, Germany, the United States and other countries. Cross border online shopping loves to buy clothes and pursues “the practicability of the goods is the primary attribute of the product”.
According to its import reports in 2016 and 2017, more than 30% of Sweden’s online shopping products come from foreign countries. Among them, high-quality and inexpensive goods from China are very popular. More than 150000 international packages arrive at Stockholm airport every day during the festival.
With the popularity of e-commerce in the world, Sweden’s e-commerce market is also expanding. In 2017, the scale of Sweden’s e-commerce market reached 14.5 billion euro. In 2018, the Swedish e-commerce market is expected to grow by 15.4% over 2017, reaching 16.2 billion euro. In 2017, the penetration rate of online shopping in Sweden was 81%, which is expected to reach 86% in 2018.
According to statistics, its children’s products and toys have maintained a growth rate of 23% for two consecutive years. Clothing has become the most popular cross-border product category, followed by household electronic products, media, sports goods and health and beauty products.
Obviously, Sweden as a potential market, Amazon will be an excellent choice.
Sellers can study the consumption trend of Sweden station more recently, pay close attention to Amazon Sweden station, and seize the market opportunity.