The exposure and visibility of listing are directly linked to keywords.
So, how to choose the keyword that benefits Amazon SEO? Amazon uses algorithms to rank sellers’ goods, and one of the main ranking factors is the relevance of keywords. Therefore, here I would like to share 7 keyword research methods to help you find the keywords suitable for your product title, product description, function, five elements and other elements.
By studying keywords, Amazon sellers can better understand the demand for specific items and the search terms people use to find them.
For example, someone might search for an iPhone by typing keywords like “Apple phone” or “IOS device” in an Amazon search. Keyword research will help you to further identify all the relevant keywords that customers use to find iPhones on Amazon, and put these keywords in the iPhone related listing to attract and transform customers.
Similar to Google’s “suggest” feature, Amazon’s “autocomplete” feature also links many search terms that you can use in listing when you enter a specific keyword into the search box. The recommended search terms will be sorted according to the number of keywords searched.
The disadvantage of this method is that it requires great patience and continuous improvement. Since the number of recommended search terms is not large, you need to spend some time sifting out more relevant search terms.
In addition, it is recommended that you log out and clear the browser cache, or open it in the “stealth” window Amazon.com To avoid your previous search history from affecting Amazon’s keyword suggestions. This will prevent the repetition of keywords that you’ve already focused on, thus improving efficiency.
Everything you see in the “frequently bought together” section is a supplement to the products displayed on the product page. By using one or two related keywords in the product description or hidden keyword section, you can make listing appear to users who don’t directly search for your product, but the activity indicates that they may be willing to buy it.
In most cases, there is a certain correlation between the relevant recommendation and the product the customer is looking for. For example, if you sell toothbrushes and include the relevant keyword “teeth whitening fluoride” in a certain position in listing, you may rank on that keyword.
Although it doesn’t seem to be a common way to find out the key words by your own divergent thinking, it does work. You need to think about the types of search terms that customers can search for your product, and then apply those words and phrases to your listing.
In addition to keywords you can think of, you can also browse Facebook groups and Google Trends to see what people are searching for about your product. Maybe they use an abbreviation or word instead of a common name. Or, you may find that they use brand names (such as Anker) when searching for specific products (such as wireless chargers). In short, the more detailed the relevant keywords, the better.
Although YouTube keyword research has its own characteristics, it can also be useful for Amazon keyword research. Popular keywords on YouTube are also likely to be a big success on Amazon, thanks to the wide variety of searches for popular items.
Similarly, YouTube’s “auto fill” feature can also help you get some new keyword tips (which should be different from the keyword suggestions you get on Amazon), which can provide you with new ideas for adding keywords in listing.
This is a free tool that provides keyword insights based on what users search on Google.
The data generated by Google keyword planner can be used to expand the keyword list of your Amazon product pages. In addition, if you plan to launch PPC ads to promote your Amazon listing, you can also use this tool to find bidding keywords.
Another way to get a keyword tip is to look at a competitor’s product. Hidden in its product title and description are keywords you may not have encountered. In keyword research, try not to miss all synonyms (Wireless charger, for example, may include: Wireless charger, no wire charger, etc.).
An easy way to see a competitor’s product is to enter your own product name in Amazon’s search box, and Amazon will list the same product you are selling. Browse through the listing to see if there are keywords that can give your listing more exposure.
The market is full of various keyword research tools, so it is recommended to use the tools specifically for Amazon platform. In this way, you can not only study keywords, but also derive from finding product rankings, determining conversion rates, and so on.
Once you’ve identified the keywords to use in listing, you’re ready to use them. Make sure they are distributed across product descriptions, selling points, and titles. In addition, each keyword only needs to be used once, because the keyword density has nothing to do with Amazon’s ranking.