In March, I didn’t wait for the news that the epidemic had passed, but I didn’t want to suddenly break out the overseas version of Pinduoduo—Bad News, which closed the shop under the title of Shopee. The reason for the closure of the store is said to be "multi-account association, fake local accounts", etc. We don't know the specifics. However, this familiar scene makes people have to recall Amazon in May 2021.
It is also a B2C cross-border e-commerce platform, and the store accounts of many overseas sellers are also blocked, which is also a problem. We don't know which platform will be the next big hit? We also don't know which cross-border seller will be blocked next? What we can be sure of is that at a time when competition across the entire cross-border e-commerce platform is intensifying, sellers' operations continue to involute and platform policies continue to tighten. In the dynamic adjustment of the two constantly "you have policies and I have countermeasures", the platform seller bonus gradually disappeared.
This is the real problem in front of platform sellers. The problem has been laid out, and how to solve it is the key. Please listen to us one by one:
Those who know Aotu should know that we are an early domestic digital marketing service company that studies overseas private domain operations, and has created a full-link marketing solution centered on WhatsApp private domain marketing. Since May last year, we have also cooperated with many Platform sellers contact and cooperate.
In the process, platform-type sellers have also accumulated two ways to solve the problem with practical experience in avoiding the risk of banning and stopping losses in time + compliance assessment . Share with you here:
How to avoid the risk of account ban and stop loss in time
Many platform-based sellers can be said to be successful and unsuccessful platforms, and rely heavily on the platform. Therefore, the risk of losing the account is of course huge. In this regard, our proposition has always been "one heart and two hands". In a nutshell, don't put your eggs in one basket. B2C platforms are not the only choice for cross-border enterprises. There are also independent websites and social private domain traffic pools that are opportunities to open up overseas markets.
Maybe you will mutter in your heart: Then the platform + independent station is good, why do you need to make an additional private domain traffic pool? At this point, we have to mention the flexible use of private domain traffic pools:
Method 1 : Direct distribution and fission within the private domain, expanding categories, repurchasing and referrals, etc., this point will not be discussed.
Method 2 : The private domain feeds back the public domain. That is, after building the private domain traffic pool of the enterprise, it guides traffic for public domain platforms (such as Amazon, Shopee, etc.), and the private domain feeds back the public domain for realization. Guiding customers from the platform to off-site transactions is not welcomed by the platform; but on the contrary, the platform naturally does not want it.
Build a private domain traffic pool to achieve platform self-operated dual-line growth
Such a private domain traffic pool is the backup resource guarantee of an enterprise. Entering, it can guide the independent station of the platform; retreating, it can be combined with the Aotu S2B2C mode for distribution fission. In this way, if the platform policy is tightened, the company's first-hand customer resources are firmly in their own hands, and there is no fear of the risk of closing the store and avoiding fatal business losses.
How to conduct a compliance assessment
I have to admit that Amazon has always been a mainstream cross-border model that many sellers cannot ignore. As an Amazon, you must be faced with a clichéd topic: reviews. Evaluation can not only improve the weight of the store, but also help users to understand the product more quickly and conveniently, and also help manufacturers and sellers to optimize the product function experience, etc. Its importance is self-evident.
There is no doubt about whether the evaluation should be done or not. Therefore, the question facing platform sellers now is: how to do compliance assessment? We have a deep voice in this regard. In the past year, by building an exclusive private domain traffic pool for evaluation, we have successfully allowed many platform sellers to taste the sweetness of compliance evaluation for the first time.
How to carry it out is very close to the way we build a private domain traffic pool for the purpose of distribution fission, but this traffic pool also has another function of compliance evaluation. In this way, the dual identities of exclusive private domain users + real product users can effectively ensure the authenticity and compliance of the evaluation, and can naturally empower the growth of platform sellers .
Build an enterprise-specific private domain traffic pool for compliance assessment
A lot of overseas private domain play
The private domain was once considered the opposite of the public domain platform. In the process of empowering cross-border enterprises with Autotour, we found that the value of the social private domain traffic pool is not only in the distribution and fission, but also in the complement and empowerment of the public domain platform. It is another leg for cross-border enterprises to establish a global marketing strategy.
Last year, we also shared different strategies and strategies for private domain traffic in different user scenarios. Click the text below to view. For more information on how to play in overseas private domains, you are also welcome to communicate with us.