Big sellers went down one after another, and the warning letters were softened… Last year's wave of bans was a lingering nightmare for sellers. However, everything is not over, Amazon is still taking a heavy blow to the evaluation of the draft, and the nightmare of the title will repeat at any time!
Amazon hammers the bill again, which may affect 900,000 accounts
Earlier, Amazon sued AppSally and Rebatest in Seattle Superior Court, accusing them of helping customers spread fake product reviews on Amazon's marketplace and disrupting market rules.
These two organizations are huge. According to Amazon’s lawsuit, the data claimed by AppSally alone shows that they have at least 900,000 accounts. One of the requirements of Amazon's lawsuit is to thoroughly investigate these more than 900,000 accounts and completely solve the problem of fake reviews left by these accounts .
There are more than 900,000 accounts, and only a lot of sellers have been affected. If the brand is connected, it will definitely be another bloody reshuffle.
Sitting in the haze, how should sellers deal with it?
Whether this prosecution will set off a new wave of titles is hard to say, but the risk of even sitting must be guarded against. The reason why the title wave was so sensational last year has nothing to do with the brand.
According to the seller's share, Amazon will consider that the authorized accounts under the same brand belong to the same controller. As long as one of the stores is falsely reviewed, all the stores under the same brand will be blocked. It may even extend to the brand holder, and all brand stores under the holder's name will suffer.
How to solve the problem of brand connection? The best way to deal with this is to do a good job of brand isolation , that is, one person, one store, one brand. Avoid holding multiple brands by one person, or authorize multiple stores to use one brand, and reduce the risk of brand association.
Since the large-scale ban last year, there has been a rumor in the cross-border circle that brands sit together and sit together across sites. There is no wind and no waves, although it is not a sure-fire Amazon policy, but planning ahead is beneficial and harmless, and sellers may wish to consider more.
Is Amazon going to kill again?
Regardless of whether they sit together or not, Amazon's actions such as bans and prosecutions have already shown a zero-tolerance attitude towards fraudulent evaluations. And recently, Amazon has made another ultimate move— the flow of authority reduction , and many accounts have received email notifications from the platform.
The email mentioned that the exposure of affected products in search results and promotional channels will be reduced to protect buyers from inauthentic reviews. It is understood that the platform will comprehensively consider factors such as the frequency of swiping orders, and impose different levels of penalties on accounts, such as 15, 30 or 60 days of current limit.
Although the flow of authority reduction is much better than the title, the store funds and account numbers can be preserved. However, in the era when traffic is king, the impact on sellers is still not small, and some sellers even said that it is no less than link removal.
Before there was a ban, there was a flow of permission reduction. Amazon was really heartbroken in order to combat the fraudulent evaluation. At the same time, this also shows once again the platform's determination to crack down on violations. Sellers must pay attention to compliance operations if they want to do well on Amazon.