Before a novice seller enters Amazon, he must first know what data the seller needs to know, and what the data represents. If the seller does not know the various data, it is very likely to cause problems in subsequent operations. For example: there is a difference between Amazon's order volume and sales volume.

1. The difference between sales volume and order volume

Amazon's order volume is how many items a consumer has ordered, and an order may contain many products. And Amazon sales volume refers to how many products are sold by the store, and how many units of each product are sold. All products on Amazon will not show sales, and consumers pay more attention to the product itself.

2. Gross profit margin

In layman's terms, the gross profit margin is the seller's sales revenue, minus the purchase cost and sales cost of the product. The first item in profit is generally called actual income. The seller's cost of selling a product includes the cost of the product, the cost of preparation and packaging, and all costs incurred in shipping the product to the consumer.

3. How to Get a 30% Amazon Gross Margin

Xingtaohui recommends that sellers strive to achieve a gross profit margin of 30% for each product, but since not all products perform the same, some better-performing products in the seller's portfolio will increase the average level. Poor performance lowers the average. If sellers want to obtain higher profits, they must spend more time understanding the products that perform well and the products that perform poorly.

Before entering Amazon, novice sellers must understand the relevant precautions of Amazon. Only when you are fully prepared can you enter the market before you can succeed in the Amazon market. The above are the basic data terms that sellers must understand before entering Amazon.