Recently, Emplicit released the latest survey report on the online shopping behavior of American consumers on Amazon .

Statistics show that 86% of American consumers have purchased new products on the Amazon platform that they have never used before , and 35% of consumers regard Amazon as an important channel for them to discover new brands .

It is worth mentioning that the Prime membership service provided by Amazon has become an important factor to attract users , and many people say that they shop on Amazon because of its Prime membership service. Among them, 50% of consumers fully affirmed the Prime delivery service provided by Amazon. 40% of consumers said that it is easier to register a new account on the Amazon platform than other sites . 80% of consumers will check similar products and recommended products displayed on the Amazon platform during their daily shopping.

61% of consumers said that the pictures of various scenes displayed on the Amazon platform can stimulate their interest in products . 27% of consumers will check the seller's website before shopping on Amazon , and 24% of consumers will compare the prices of products on different e-commerce platforms .

Many consumers said that whether an item was delivered by Amazon or a third-party carrier made no difference to whether they ordered it. 29% of consumers pay more attention to the delivery time of the product, and do not care who the carrier is.

Brian Byer, chief operating officer of Emplicit, said that the survey found that consumers trust the Amazon platform very much , so sellers must pay attention to the Amazon platform.

According to the latest survey released by ChannelAdvisor, the main channels for consumers to search and research products are Amazon and Google. In the past year, 89% of consumers have searched and researched products on the Amazon platform, and 82% of consumers have searched and researched products on the Google platform.

The other three platforms with relatively high rankings are eBay, Facebook and Instagram. Among them, eBay accounted for 52%, Facebook accounted for 27%, and Instagram accounted for 24%.

After the wave of title bans, many Chinese sellers chose to flee Amazon. In February 2022, the market share of Chinese sellers on the Amazon platform dropped to 40%. However, in December, the market share of Chinese sellers on the Amazon platform rose back to 45%, and many Chinese sellers still value the Amazon platform very much.

Moreover, in the holiday season of 2022, third-party sellers on the Amazon platform contributed 60% of the total sales of the holiday season. The reason is that the sales of small and medium-sized sellers on the platform have surged. According to statistics, during the holiday season, small and medium-sized sellers on the Amazon platform sold nearly 5 billion products in the US market.

All in all, the Amazon platform still has great development opportunities , and many third-party sellers regard Amazon as their main position.