Many Amazon sellers use FBA, but there is another sales and distribution method on Amazon, called Amazon FBM (Fulfillment by Amazon). As a sales platform, sellers need to use third-party express services to deliver orders to buyers. Such as international post, international express, international special line, etc. Many products are shipped directly from the seller's warehouse on the Amazon forum, and there are many uncontrollable factors in the timeliness. However, since this is shipped directly from the seller's warehouse, the seller can control the selection, packaging and quantity of the product, which greatly reduces the error rate of the product.

The Amazon FBM model is a low-risk cross-border e-commerce operation model, which is very suitable for novice Xiaobai who has just joined the cross-border industry. Sellers can hand over inventory, packaging, delivery and customer service to third-party overseas warehouses to complete, to a certain extent It can solve the pressure of operating costs. Therefore, most sellers will tend to choose the FBM sales and delivery method. After the consumer places an order, the seller finds the logistics and delivers the goods to the buyer, which can be shipped directly from the country to the buyer. Common logistics are FedEx, UPS, etc. Of course, the product can also be placed in a third-party overseas warehouse, so that overseas Warehouse service providers help you complete the delivery, which is also a way that many sellers can choose. As long as Amazon is not officially involved in the logistics process, it can be called FBM (Fulfillment by Fulfillment).

Advantages of FBM:

1. No inventory pressure: The self-delivery model generally adopts the no-source model. After the consumer places an order, the seller completes the order on the third-party source platform, and the third-party source platform completes the delivery and distribution. The seller does not need to stock up, which greatly reduces the The risk of overstocking and capital occupation is avoided.

2. There are many choices for delivery channels: sellers ship their own goods, and there are more options for sales channels. Sellers can flexibly choose more suitable sales and delivery channels according to the characteristics of their products and the needs of customers. Can control logistics costs.

Although the advantages of FBA are obvious, if you have enough experience, experience in product selection and sufficient capital chain, it is recommended to consider doing FBA. Once the product is unsalable and the inventory pressure is too high, not to mention the monthly storage cost, how to solve the problem is not enough. If there is a problem, the impact is also great. Otherwise, how could there be so much inventory clearance in the market?