Earlier, the report released by the U.S. Department of Commerce showed that the basic retail sales index rose in September due to strong growth in wages and savings. A survey by the University of Michigan also showed that consumer confidence further improved in October. Emotions also gradually increased.

In October, Amazon’s Prime Days sold a total of 100 million items, generating an estimated $8 billion in orders, and according to a Numerator survey, 95% of consumers said they were likely to shop on Amazon again, buying More holiday merchandise.

Looking forward to the peak season based on October's results, a new report from Signifyd predicts that this year's Black Friday Cyber ​​Monday sales will still grow by about 5% compared to 2021. The National Retail Federation (NRF) also predicts that sales during the year-end peak season, including e-commerce, will increase by 6% to 8% to between US$942.6 billion and US$960.4 billion during November and December. Therefore, this year's peak season is still exciting.

Previously, many sellers had such concerns. The epidemic and the impact of the Russia-Ukraine conflict have caused serious inflation in Europe and the United States. Will this year’s holiday season, consumers in the European and American markets be weak, and the peak season will not be prosperous. Facts have proved that this worry is unnecessary.

Although inflation will affect buyers' shopping decisions to a certain extent, it will never dampen buyers' shopping enthusiasm. The Halloween data also fully reflects the strong shopping demand of buyers, and the following Black Friday Cyber ​​Monday Christmas is even more important, and it is also a festival when European and American sellers’ shopping enthusiasm reaches its peak. The contribution of these festivals to sales data cannot be underestimated.

Sellers can also adjust their sales direction appropriately according to the current situation of energy shortage in the European and American markets this year, so as to meet the needs of consumers.