According to foreign media news, Amazon is planning to launch the Prime Gaming service in India, providing local Amazon Prime members with free access to games.

Moreover, Prime Gaming service will be bundled with Amazon Prime membership service and Amazon Video service. According to the official introduction, users can enter Prime Gaming with their Prime membership status , and can receive exclusive game loot, free games, free subscriptions to Twitch (Amazon's live broadcast platform, gamers are one of its main user groups) services, etc. every month.

The Prime Gaming service was first launched by Amazon in the US market in 2016 , and a series of bundled membership benefits are clearly intended to recruit more consumers into Amazon's service ecosystem.

Amazon is undoubtedly trying to build a deeper user stickiness by covering Indian consumers from shopping, games, video entertainment and other aspects. This year, it has successively cooperated with the local government of India and local small and medium-sized enterprises to vigorously launch advertisements. Services such as Amazon Live and Prime Gaming will be launched in the second half of the year. All signs indicate Amazon’s determination to take over the Indian market.

But in fact, judging from the results of recovery, it is not very optimistic: Although Amazon has 81 million downloads in the first half of this year and firmly occupies 60% of e-commerce sales, its competitors Flipkart and Meesho The intensive layout in the local market poses a threat to Amazon to catch up. Recently, Amazon's layoffs have been raging. At the end of last month, it announced that it would shut down some services in the Indian market ( Prime Fresh fresh food delivery) and focus on its core e-commerce business.

Therefore, Amazon announced on this occasion that it will launch the Prime Gaming service, which is also expected. After all, by continuously increasing the benefits of Prime members, allowing them to use an Amazon member account to meet the needs of food, clothing, housing and transportation, and improve user experience, it is more likely to directly boost their core e-commerce business.

Follow OgCloud ! It is specially designed to provide fresh and accurate overseas information for cross-border e-commerce industry players; provide industry overseas network solutions to help you do a good job in brand overseas business.