For the operation of any product, our ultimate goal is to make a profit.

But for low-order orders, he makes relatively little profit for each order sold.

Therefore, if you want to make money with low orders, there is a high probability that you need to increase the order volume to make profits, that is, small profits but quick turnover.

Generally, I refer to products that are less than $25 as low-order products.

The standard product, the implication is that the conversion rate is high, and the conversion rate of the products of this customer order is generally above 10-20%.

Many veterans want to know whether their link conversion rate is high or low among their peers, and what level it is

You can go to buy peer advertising reports.

Of course it costs money.

There are also free ways.

You can find out through the business opportunity detector in the background.

How do you look at it?

After searching for your core keywords, you can view the number of products whose clicks account for 80% of this category .

If the proportion is about 20-30, this is the standard category

If it is about 50, it is a semi-standard category

If it is about 80, it is a non-standard product category

Next,

Let's look at the conversion rate of this keyword again, there must be a value behind it

If it is a standard product category, generally your conversion rate is twice this value

If it is a semi-standard product, generally your conversion rate is 1.3 times this value

If it is a non-standard product, generally your conversion rate is probably a little higher than this value

What is the current status of the low customer order category?

Generally, the competition is fierce, as can be seen from the CPC bidding.

A single click is more than 1 US dollar, and many suggested bids say more than 2 US dollars, which is higher than the cost of a single customer click of 100 US dollars.

The traffic concentration of the category is very high, most of which are concentrated in the head.

The traffic of keywords is concentrated, there are only 2-4 big words with very high traffic, and the traffic of other long-tail words is very low.

Those who get great words win the world.

First of all, the conversion rate is high for low-order standard products, and secondly, customers are price-sensitive.

So the ad structure we started with was

1 automatic, suggested bid, open close and similar

1-2 big words, word single group single activity form, first bid for suggestions, place precise matches, then wait a day or two to see the exposure and click distribution, and then add the first line bonus to seize the advertising space with high click-through rate .

The advantage of this is that it can be quickly started, but it is also more expensive.

Maybe acos doesn't look good.

Then we started to replenish the second wave of delivery

Keyword advertising in SP advertising, broad, phrase, precise.

ASIN Targeting in SP Ads

Broad, phrase, and precise in SBV advertisements (remember to add + sign to broad words)

Targeted Ads in SD Ads

Video Ads for SDV Ads

Do not add all of the above placements at once!

You can increase delivery in batches, such as adding once every 3 days.

You can increase new placements while optimizing your advertising budget and bidding.

In this way, our overall acos will not explode, and we will waste more money!

If there are multiple variants or multiple links of the same category,

It is also possible to place SB advertisements with single words, precise placement, phrases, and wide range.

This way we get through the entire marketing conversion funnel.

For low-customer single-standard products, it is necessary to make big word card slots, so it is inevitable to bear the price of high acos.

This way the loss is more,

More long-tail words and more refined advertising structures are needed to lower the overall acos and achieve our goal of not losing money on advertising.

Coupled with the natural orders brought about by promoting the ranking of core keywords, the purpose of profit is achieved.

Of course, a more refined advertising structure means more advertising budget,

The above advertising strategy is suitable for sellers with sufficient advertising budget. It can be used in the initial stage or when the volume is turned over.

This style of play belongs to the strategy of holding high and playing high. The premise is that your conversion rate is relatively high. If your evaluation is relatively poor and the conversion rate is relatively low due to product reasons, then this method is not suitable and other methods can be used. Next time I will share with you another way of playing.

If your budget is only 30-50 US dollars a day, it is recommended that you do not open the advertising form of single word single group single activity.

An ad structure that can contain multiple word groups.