Some Amazon users can now earn $2 a month if they agree to share their traffic data with the retail giant,media reported.

Amazon's latest ad verification program shows that Amazon is tracking the traffic information of invited users, mainly including what ads they see every day, where they see ads, and when they see these ads, including Amazon's own ads and third-party advertisements on the Platform.

According to Amazon, it hopes to provide consumers with a more personalized advertising experience through the program, so that consumers can find more products they like.

“Your participation will help brands deliver better products and make Amazon ads more personal,” Amazon wrote in its Shopper Panel FAQ.

An Amazon spokesperson said the $2 reward is only available to Amazon customers who have been invited to the program, while customers who have not been invited can apply to be placed on a waiting list. However, the spokesperson did not disclose how Amazon screens the closed beta users.

It is understood that the ad verification program is currently limited to Amazon users in the United States and the United Kingdom . It is worth noting that this plan was launched after relevant people expressed concerns about Amazon’s collection of sensitive user data.

Earlier this month, CNBC reported that there was anxiety about what Amazon would do with the data it obtained through healthcare company OneMedical. People have long been concerned about how Amazon uses data from smart home devices like Alexa and Ring, according to CNBC .

When asked about privacy concerns, an Amazon spokesperson brought up the Shopper Panel FAQ and Amazon's privacy statement. According to the FAQ, participants can opt out of the program at any time.

In fact, making money from user data is nothing new.

According to TechCrunch, in 2016, a technology company in the United States launched a plan to issue $20 monthly gift cards to users aged 13 to 25 if they installed their app. It is said to be a VPN app that tracks users' online activities. However, the project was shut down in 2019 due to privacy concerns.

It is unclear whether Amazon’s project can continue to advance. If a large-scale public test can be carried out in the later stage, it is believed that the conversion rate of sellers’ CPC advertising will be significantly improved.