What do you need to do after Amazon's new products are launched? The listing new product period is an embarrassing period for novice cross-border sellers, because at this time, the product listing has no ranking, and no ranking means no traffic. If there is less traffic, there will naturally be no orders. Without orders, let alone sales. As Amazon Sellers are well aware that traffic, orders, and reviews are a virtuous cycle, but new products are completely in a "vicious cycle" stage. How to promote products in this stage? Is there any good way? In this article, I will share with you a few ways to promote Amazon's new products, so that new products can get through the embarrassing period.

Step 1. Optimize product listing

Although sellers don’t know what keywords to use at this time, basic keyword selection is still necessary. Find keywords suitable for your product through investigation, and then arrange these keywords into your new product listing. Of course, you have to take pictures of your products, write your product selling points, and product descriptions, because a good listing is the basis for everyone to sell products. At the same time, after we drain this listing, we can retain traffic and convert traffic An important factor in making an order, for this reason, sellers must optimize product listings.

Step 2. Promote product promotions

For a new product, it is very important to have an attractive point in order to get the attention of consumers, and the price discount, buy gift is an important factor that can stimulate purchase, so when our new product is on the shelves, When Amazon also supports the flow of this new product, it uses advantages such as price to promote the formation of orders, and only after having an order can it be possible to evaluate it.

Of course, at this time, sellers can also bundle our new products with the products sold in the store through discount links, which can better bring exposure to our new products, and the exposure will increase the chance of sales.

Step 3. Opening of on-site advertisements

I have shared with you in many posts about Amazon’s operating skills. It is not recommended that you promote on-site advertisements as soon as the new products are on the shelves, because this is a payment method, and sellers are likely to encounter advertisements that are not displayed. The situation, secondly, it is more difficult to issue a listing without reviews. Therefore, Super Browser recommends that you open on-site advertisements after you have a few reviews on the listing. This will have a better effect.

And when we pass the second step of promotion, we can basically get 3-5 comments for our listing. At this time, we can further promote our new products through in-site advertisements to expose our new products. Our new products have won more orders.

The three new products shared by Ziniao Browser above need to be promoted after they are put on the shelves. This is the method that some novice sellers will use in the promotion of new products. Of course, some sellers will quickly realize that the listing has sales and reviews by swiping orders. , but this is an operation method not allowed by Amazon. For this reason, once Amazon finds out that the product will be removed from the shelf, it will be punished, and the seller’s sales authority will be suspended, and the account will be banned. This is what novice sellers do not want to see. For this reason, the above The method will be more conservative and safe. Of course, if the seller has off-site promotion resources, he can also conduct off-site drainage, such as community maintenance, new product promotion, and off-site advertisement drainage. It is a promotion method that we can carry out after the new product is launched.