A few months ago, sellers had already mobilized their troops and couldn't wait to go to Black Friday. In the last week, the European site took the lead in opening the Black Friday Cyber ​​1 shopping season on November 18 .

A seller sent a message saying: Hahaha, the order has exploded! Sales have doubled, how about you? what about you?

Open the Amazon UK station, the Black Friday Deal red label has come out, I don’t know if the sellers feel the peak season.

" It's a blast! Usually 400 orders, I only applied for the 20% off membership discount for a few products, and now it's almost 700 orders. I'm looking forward to whether there will be 1,200 orders by the end of today ! The goods shipped last year can be regarded as sold. Go! It will take a long time to release it again. ”

" Ad adjustments are all only reduced + normal bidding -0.05 , so Acos is still good. Looking at the overall situation, it is estimated that it is only about 5% today . "

" It's about twice the usual amount on the first day, so the effect is not bad . "

Every year during "Black Friday", some people are happy and some are worried. This year, some people posted their orders in a fancy way, and some people moved to the forum to start a complaint meeting .

According to Webloyalty 's Black Friday 2022 Report, Americans are expected to spend 25% more online this year on Black Friday and 14% on Cyber ​​Monday . Online orders are expected to rise 23% on Black Friday and 12% on Cyber ​​Monday .

If you are forgotten by the current sales, sellers don’t need to be too discouraged. Black Friday is just a test, and the year-end promotion season is not over yet, so it’s better to cheer up and continue preparing for the battle.

Many cross-border sellers choose to extend the Black Friday battle to Cyber ​​Monday to increase in-store sales, so sellers need to make full preparations during and around Black Friday and Cyber ​​Monday to maximize sales growth.

1. Check promotional activities

The promotional price and any promotional pictures and texts must meet Amazon’s requirements. At the same time, the quantity level of the product must meet or exceed the quantity set by the seller. Moreover, the lack of reference price may result in the cancellation of the deal . Please fill in the reference price as soon as possible when you receive a reminder.

If you have already filled in the reference price for the product, but the Prime Exclusive Discount submission status on the seller platform is displayed as "Disabled" or "No reference price", it means that the reference price you set for the product has not passed the Amazon system verification, it is recommended that you Set coupons for items.

Note: The product must have a valid reference price (ListPrice or WasPrice ); the member-only discount price reported for Black Friday must be at least 10% lower than the reference price .

2. Optimize store product listing

To attract consumers, the optimization of listing is very important, including the optimization of product images, product descriptions, product reviews , etc.

Not only that, sellers also need to learn to use various functions provided by Amazon, including A+ pages, product videos, etc., to improve the quality of listings , increase consumers' confidence in buying, and let them decisively click " addtocart " (add to shopping cart) ) button, so you don't have to worry about no orders during the shopping festival.

3. Do a good job of promotion inside and outside the station

In the station : put advertisements to upgrade sales and increase sales. Traffic can also be introduced to products in the same store through association, bundled sales, etc., so that even if product A does not order, B and C may also order.

Off-site : Look for influencers with deals , and FB influencers outside the site to post promotion tasks: write down your requirements, products and payment status, solicit influencers to post on their behalf, sellers can use social software to promote, and can be contacted on the platform to be sensitive to prices User.

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