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11/24/2022

Amazon launches Account Health Assurance (AHA), is it "Shangfang Sword", "Danshu Iron Coupon" or "Scrap Copper and Rotten Iron"?

11/24/2022
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Amazon launches Account Health Assurance (AHA), is it "Shangfang Sword", "Danshu Iron Coupon" or "Scrap Copper and Rotten Iron"?

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Recently, Amazon US station released an announcement titled "Account Health Protection Can Help You Solve Problems Without Suspending Your Account". The announcement is as follows:

The announcement shows:

Amazon has launched Account Health Assurance (AHA), a new benefit for sellers with consistently high Account Health Ratings (AHR). With Account Health Guarantee, Amazon will never deactivate your selling account again as long as you work with Amazon to resolve any issues.

Amazon understands that sellers want greater visibility into their account health and deactivation risks. Amazon recently introduced the Account Health Rating, which indicates a seller’s risk of account deactivation. Now, with Account Health Guarantee, Amazon is excited to offer this new benefit to sellers with a strong track record — giving sellers even more peace of mind knowing that their account will not be deactivated.

Account Health Assurance (AHA for short) offers benefits to Professional Sellers on Amazon US and Canada stores (other countries to be launched in the next few months) who maintain an AHR score of 250 or higher for at least 6 months (with their AHR score no more than 10 days old) down to below 250 and have a valid emergency contact number on hand.

When a seller encounters an issue that may lead to account deactivation, an Account Health Specialist will proactively reach out and explain step-by-step what the issue is and how to fix it. As long as the Amazon team is able to reach you within 72 hours and you work with Amazon to resolve the account issue, your selling account will not be deactivated. By knowing your account health is safe, you can spend more time focusing on growing your business.

You will be automatically enrolled and receive an email notification when you become eligible for account health coverage. Account health protection does not charge any fees.

How to check whether the conditions are met:

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1. Provide a valid emergency contact number, and the Amazon platform can contact you within 72 hours;

2. The seller’s account status rating is maintained at 250 or higher for 6 months to join the account status protection plan, and the number of days with a score less than 250 does not exceed 10 days.


(This is difficult for new sellers. Generally, the rating score of seller status is around 200. According to every 50 orders, AHR will increase by 1 point (every 200 orders will increase by 4 points), so to increase from 200 to 250, you need 2500 orders in 6 months. This equates to around 14 orders per day.)

3. To be eligible to offer the priority shipping option, you must have opened a store on Amazon for more than 90 days, and must meet the following requirements for priority shipping orders for 30 days:

The effective tracking rate is 99%

On-time delivery rate of not less than 97%

Seller cancellation rate less than 0.5%

Write at the end:

This guarantee plan launched by Amazon is undoubtedly a "golden medal for avoiding death" for sellers, but how easy is it to get this "golden medal for avoiding death "?

Even if you really "get it", will you be "avoided from death"? In the movie "The Deer and Cauldron" starring Zhou Xingchi, the imperial envoy Duolong took the Shangfang sword bestowed by the emperor to kill Wu Sangui, but Wu Sangui asked for the gold medal for avoiding death bestowed by the late emperor to resist. In the early Ming Dynasty, Zhu Yuanzhang issued iron coupons of Dan Shu to many ministers, but many of these ministers died unexpectedly. Another example is that in the late Qing Dynasty, Yuan Chonghuan used Shangfang's sword to kill the general Mao Wenlong, but in the end this became one of Yuan Chonghuan's crimes.

Through the lessons of history, we can all realize an important issue, that is, the reason why the "Shangfang Sword" and "Gold Medal to Avoid Death" have the purposes they claimed is based on the granting of imperial power. If the emperor wants to find fault with you, then these two things are no different from " scrap copper and rotten iron".

What's more, those who hold these two objects will definitely become the emperor's key targets, which will easily lead to death. Therefore, the ministers of the Qing Dynasty had little interest in these two things.

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