Seller A : Is it difficult for cross-border e-commerce beginners to start from Amazon Europe?

Seller B : English, French, German, Dutch and Italian, how to solve the problem of multi-country delivery in Europe?

Seller C : One country and one language, is it difficult to operate Amazon Europe?

Seller D : Everyone says that foreign tax compliance requirements are high, can profits be supported?

When it comes to Amazon 's cross-border e-commerce European station , maybe you will have the same idea as them. But if you just wait and see and don't practice, you will only regret when you lose opportunities again and again . Today 's two outstanding sellers are both sellers who have jumped out of the original industry and moved to Amazon, from wait-and-see to practice. Some of them have been in contact with e-commerce before, and some have switched from brick-and-mortar stores. They started from the United States, and gradually developed multiple Amazon sites along the way, and even regarded multiple sites in Europe as the "main battlefield"; and with the help of Amazon's various services and tools, they have reaped annual sales in just one or two years Achievements in the hundreds of thousands of dollars.

Next, please take a look at their business experience at the above-mentioned European sites ~

1. Optimize logistics and inventory, and increase sales by 15 times a year!

Selina's company has been struggling in domestic e-commerce , but has always planned to expand sales overseas. In the past few years , the general environment has become bad, and the company has encountered sales bottlenecks . The management believes that it is time to carry out plans to expand overseas . They compared several cross-border e-commerce websites and found that Amazon has a large traffic volume, a large number of consumers, and FBA (Fulfillment by Amazon ) perfect logistics services . They have always believed that the transformation of cross-border e-commerce is imperative . By using the funds and experience accumulated in domestic e-commerce, Selina and her team officially started the journey of cross-border e-commerce. They went online on Amazon Japan and the United States respectively, and officially logged on to European sites.

Talking about the company’s original intention of switching from domestic e-commerce to Amazon, and expanding from a single site in the UK to multiple sites such as Germany/Italy/Spain/France/Netherlands, Selina said, “No matter what business you do, it’s always about having one more sales channel. Less risky."

Multi-country linkage sales in Europe have great potential and opportunities, and monthly sales doubled

From one to many, in addition to the attractive size of multiple sites, the subsequent increase in operating costs such as labor, logistics, compliance, and advertising costs has also troubled many people. "On the surface, it is true," Selina explained, "but this issue must be analyzed from multiple perspectives. The algorithm of business is not so simple and crude." She shared with us the reasons for "why multi-site sales in Europe":

One-click management of multiple European countries, no matter how large the volume is, it is not difficult

"Market size should be one of the most important criteria for every businessman." Selina's views on multi-country sales start with volume. The number of consumers in a country is always limited, but multiple countries can form a huge "traffic pool", and the corresponding consumer base that sellers can tap from it will become larger. By opening a joint European account, Amazon sellers can easily achieve one-click multi-country management and achieve efficient operations. At the same time, through the joint account, sales and profits can also achieve further growth. "Our current monthly sales on Amazon Europe have exceeded 250,000 US dollars, which is inseparable from the convenience brought by the European joint account."

Optimize the allocation of internal resources to maximize profits

According to Selina's experience, through the unified operation of European sites, sellers can optimize resource allocation more effectively through operating costs and profits: if the operating cost of a product on a certain site is relatively high or the profit is relatively small, the seller can reduce the advertising costs Tilting with inventory to the site with higher product profit, the site cooperates with each other, operates precisely, and maximizes profit.

Low-cost trial and error operation in multiple European countries to grasp consumer preferences

Another advantage of opening European multi-country sites is that it can test the sales prospects of new products at low cost. "On the US site, if the market feedback for our new product is not good, it is often unsalable. In Europe, because the product is launched simultaneously in many countries, we can always find a country suitable for the sale of the new product." Selina is full of praise for the way to test consumer preferences.

Selina also shared a small tip for front-end product development research, that is, in addition to paying attention to the price and sales of similar products on the target site, it is also necessary to check whether there are relatively strong brands of similar products in the local area, and comprehensively evaluate product selection opportunities.

By making good use of the Amazon logistics European integration service, Selina's team has achieved a 15-fold sales increase in the European station within one year. For this short-term high growth rate, Selina is not complacent, but has settled down to intensively cultivate the European site and plan the overall development direction: In addition to setting annual sales targets for the next few years, Selina also has a long-term plan for the product line ——In addition to deepening the vertical category of children's balance bikes, we will also expand the selection of categories based on cutting-edge insights from consumers. For those sellers who have not yet "blossomed" in Europe, Selina hopes that they will not give up lightly: "If you are doing Amazon, you are retailing. Retailing cannot be said to be a profiteering industry. You can only rely on a little accumulation to expand your territory. , Persistence is victory.”

2. What are the differences between consumers in European countries? The selection is worth studying hard!

Jackie was originally a physical store owner. Although the development has been relatively good in recent years, the physical industry has limitations and the upper limit is small, making development more difficult , so he decided to join the cross-border e-commerce pilot .

For Jackie, who has never done online sales, the operating rules of cross-border e-commerce are relatively simple, and the Amazon Global Store official will help new sellers solve many problems. . He also found that with the continuous upgrading of the domestic manufacturing industry, if you do cross-border e-commerce, products made in China can form differentiated competition with products from other countries -Amazon has provided him with a broad space for development.

After getting a good understanding , he officially entered Amazon's multiple sites in the United States, Europe and Japan, mainly selling kitchen supplies and tableware. After testing the water for three months, Jackie chose the European site as the "main battlefield" – for small sellers like Jackie, the seemingly strict requirements of the European site actually reduced the competition and made it easier for sellers to win world.

The advantages of Chinese manufacturing are highlighted in Europe, and customized products enhance competitiveness

For Jackie, the advantage of the European station is that the same account can be flexibly sold to European multi-country sites, which can not only avoid slow sales, but also occasionally get unexpected surprises and learn about consumer preferences at different sites.

Jackie : The update pace of the European site is relatively fast, the market competition is relatively high, and consumers prefer novel products; German culture is relatively traditional, and consumers pay more attention to the functionality and practicality of products; in France, we have art products, such as drawing boards , did a good job. Generally speaking, European consumers care about details, have higher requirements for product quality, and are less sensitive to unit price.

This also allows Jackie to see the hope of using product advantages to jump out of the price competition curve. It just so happens that the domestic manufacturing industry has also been continuously upgraded in recent years. The flexible supply chain advantage allows small and beautiful sellers like Jackie to reach cooperation with top suppliers to make customized products and follow the brand line.

Talking about the sales growth in the past year, Jackie believes that the product is the key factor of success. Jackie has many links in the product development process. First of all, they need to understand the product market demand and product competition, complete product development and deliver factory proofing; after the factory submits product samples, Jackie and the team will complete the product upgrade or upgrade based on the trial experience. custom made.

Jackie : I hope our products can give consumers a better shopping experience and create a high-quality brand image.

A product portfolio that meets consumer needs, with an annual sales growth of 5-10 times

Jackie : In addition to the quality of products, smart product mix is ​​also the key to differentiation.

Jackie shared a very interesting phenomenon: In recent years , German consumers have a great demand for hairdressing scissors. However, they only sold a single piece of scissors at the beginning of their sales, and their sales were mediocre. Later, they discovered that consumers on the German website like to buy matching products, so that they don’t need to place separate orders in multiple stores. This requires sellers to pay attention to related accessories while selling a product and provide one-stop service. Later, while selling scissors, they also matched some hair clips and hairdressing tools, and the sales volume increased a lot compared to selling scissors alone.

Always putting consumer experience first, Jackie's pursuit of product quality and deep insight into consumer preferences have enabled him to increase sales by 5-10 times in just over a year . Jackie said that for European sites, the most important thing is to comply with their compliance requirements, avoid risks, and be responsible to consumers at the same time. In addition, having a clear product line and brand positioning is also of great help to the long-term development of the European station.

Selina and Jackie, one from domestic sales to cross-border, and the other from offline to online, have both embarked on their own business paths on Amazon. Do you also have some questions about Nuggets Europe? Look at the editor for your answer!

1Should I focus on selling in a certain country , or sell together in all European sites ?

Choosing where to start will depend on the specifics of your business, taking into account your assortment, dealerships, resources, and other factors. Many sellers have successfully launched their sales on all six Amazon European marketplaces Many sellers have successfully launched their own sales on all six Amazon European marketplaces. Amazon tools and services, such as the European Build International Listing (BIL) and Fulfillment by Amazon (FBA) service, make it easier to sell across all European marketplaces.

Of course, if you don't want to sell in all six marketplaces yet, or your resellership doesn't cover all marketplaces, you can start selling in one or a few of them.

2 How difficult is it to sell goods in Europe?

Starting a store in a new territory like Europe is a big job. But for many sellers, the initial investment of time to research and process the request can be rewarded handsomely by selling to millions of additional buyers. Amazon offers a variety of tools and services to simplify the launch of a European store.

3Are there any language requirements for selling goods in Europe?

Amazon requires product information and customer support to be available in the local language of the marketplace. However, you do not need to be proficient in all European languages ​​in which you want to sell your products within Europe. Many sellers use a combination of Amazon’s translation support and services from external translation providers to meet European language requirements. If you are afraid of unfamiliarity with the specific language of the store, don't worry, Amazon's Translate Listing (BIL) tool can solve most of your problems.