According to the observation of Taobao Supply Chain, an overseas warehouse service provider in the United States, there is still a threshold for everyone to get a shopping cart on Amazon. What is the use of adding a shopping cart to Amazon?
What is the use of Amazon plus shopping cart?
First stand on Amazon's point of view
Customers are willing to add shopping carts or bookmarks. This is the first step to promote traffic conversion. After this step, customers have a relatively high probability of placing an order. Therefore, additional purchase is the closest step to the transaction, and the value of the subsequent transaction is self-evident when the buyer adds the product to the shopping cart.
A9 algorithm core:
conversion rate; buyer satisfaction rate; retention rate;
Amazon mainly relies on the above three values to calculate the weight value of the product. The higher the weight value, the more traffic on the site it can obtain. Among them, the conversion rate is the most weighted, so replenishment orders and advertisements are the most concerned in operations, and the buyer satisfaction rate is to assess whether the seller's products are excellent.
The retention rate is a calculation indicator for Amazon to retain users. Retention is the last step before conversion. Even if a deal is not reached, Amazon will pay more attention to it and add a little weight.
For example, when a user browses 5 products when selecting a product, and two of them are added to the shopping cart, then these two products form a retention for the user because they are liked by the user. Users may temporarily not purchase due to reasons such as time and funds.
Based on the effectiveness of additional purchases, some service providers took the opportunity to enter. As a result, many people were deceived and felt that additional purchases were ineffective, but they were not.
The following conditions need to be met for effective additional purchases:
1. Be sure to search for keywords to find ASIN to add purchases or add wishlists, which is good for rankings.
2. It must be a real account, and multiple accounts must be used for a large amount, so as to avoid correlation and finally invalidate the judgment.
3. The local high-quality IP of the real site must be real, so that the traffic can enter the seller's background.
4. It is best to buy during the day when most of the purchases are in the local country.
For Amazon users, users can pay attention to the price fluctuation and inventory quantity of the product in time. For merchants, additional purchases indicate that users intend to purchase this product, so merchants still have to find a way to obtain a shopping cart.
At present, the services provided by Taobao Supply Chain's overseas warehouses in the United States are relatively comprehensive, which can better serve cross-border e-commerce sellers and improve the transportation experience and efficiency of warehouses. Free warehouse rent for 30 days, Taobao Supply Chain has more than 30,000 square meters of storage space in New York, New Jersey, and Los Angeles, automated equipment, and intelligent operations greatly improve the efficiency of cargo storage, picking, packaging, and global transportation, and can also be safe Store products locally, provide customers with US overseas warehouses, US FBA transshipment, Amazon FBA transshipment, US overseas warehouse return and relabeling, Amazon return and relabeling and other services, saving customers more time and cost.