【Summary of the full text】

>>Retail giants have started the peak season discount festival in advance;

>>Market research agency Numerator announced the best-selling consumer goods categories on Amazon's early days (with report download);

This year, the cross-border circle is unpredictable. The foreign economy is experiencing severe inflation, and the freight rate of the freight industry has plummeted. Due to the influence of the situation in Russia and Ukraine, Europeans are experiencing the threat of an energy crisis. Under the combined influence of these macro factors, consumers have They all closed their "purses".

Many sellers can't help but sigh: Is there still a peak season this year ?

Numerator, an authoritative market research organization in the United States, released the first-read report on the best-selling consumer products for Amazon members, and conducted several surveys on American consumers. The report shows that consumer spending power is still strong, with two-thirds of consumers expressing their willingness to participate in peak season promotions on Black Friday and Cyber ​​Monday.

The top three categories for purchases during the Amazon Prime Day Sale are: Household Essentials ( 29%), Health & Beauty (27%), Apparel & Shoes (26%), followed by Toys (23%) , Electronics (23%), Home and Yard Supplies (18%), Pet Care (14%), Smart Home Devices (12%), Groceries (12%), Books (11%).

The first 4 items purchased during the Prime Early Day sale are:

Ø TV remote control

ØSmart speakers

Ø Video doorbell system

Ø Amazon Gift Card

Other hits included Carter Products' Simple Joys, Echo Dots, and Melissa & Doug's toys and games — the first time toys and games were featured at an Amazon event.

Survey data shows that 35% of shoppers say they will spend more this year , while 65% say they will spend the same or less. But nearly all Member Early Day shoppers said they will "definitely or likely" shop again for holiday items on Amazon in the next three months.

There is a common default thing in the cross-border circle: the peak season is big, and whoever is last will be unlucky. This year, Amazon launched the first Prime member early enjoyment day, allowing members to enjoy the discounts of the "Black Friday" and "Cyber ​​Monday" promotions in advance. At the same time, Amazon's old rivals, Walmart and Target, have opened the peak season discount festival in advance. It is to seize the opportunity to divert traffic to their respective platforms. Foreign media speculate that retail giants have thrown out big discounts, which will weaken the popularity of "Black Friday" and "Cyber ​​Monday" to a certain extent.

Although Amazon's quarterly financial report this year shows that this year's sales are slightly "embarrassed", over the years, Black Friday and other online promotions have marked the official start of the overseas holiday shopping season. The report shows that many consumers will participate in Black Friday and Cyber ​​Monday. Promotion, sellers can make stocking arrangements in advance according to the sales of Amazon members this year's early enjoyment day, and finally wish all sellers and friends a big sale on the Black Friday!