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New opportunities for Chinese sellers? Amazon Belgium site officially launched! New business opportunities in Europe, hurry up!

10/25/2022
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New opportunities for Chinese sellers? Amazon Belgium site officially launched! New business opportunities in Europe, hurry up!

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It is reported that Amazon will launch the Belgian site on October 18 this year, following Poland in March 2021, Sweden in October 2020, and the Netherlands in March 2020.

Europe, where the penetration rate of e-commerce is increasing year by year, has always been a “sweet pastry” favored by cross-border people. With the blessing of the new Belgian site, Amazon has 16 sites in Europe, including 9 major sites (UK, Germany, France, Italy, Spain, Sweden, Netherlands, Poland, Belgium) and 7 major exporting countries (Austria, Switzerland, Ireland, Denmark, Portugal, Czech Republic, Greece)! The territory is vast and the potential is greatly increased!

Development Advantages of Amazon Belgium Station

1. High GDP and fast economic development!

Belgium's GDP will reach US$599.8 billion in 2021, an increase of 6.2% over 2020, higher than the EU average growth rate of 0.8%. The per capita GDP is US$52,000/year, which is higher than the existing 5 mature sites.

2. The Internet is developed, and there are many online shopping experts!

More than 90% of households in Belgium have Internet access, and the proportion of Internet users is as high as 92%, which is higher than that of Germany, France, Italy, the Netherlands, and Poland! In 2021, the proportion of online shoppers in Belgium will reach 85%, an increase of 12% over 2020.

3. E-commerce is developing rapidly, and online consumption is strong!

In Belgium, the total online consumption in 2021 will reach 12.1 billion euros, with an annual growth rate of 10% higher than that of Europe as a whole, and is expected to reach an average annual growth rate of 14.7% by 2025.

How to enter the Belgian station?

Does it need to be Air_h=qnhi .be create a new seller account?

If you already have a combined Amazon Europe account (an account that sells on 8 other Amazon Europe sites* at the same time), you do not need to create a separate Air_h=qnhi .be create a seller account, Air_h=qnhi .be will automatically appear in your seller account (click the drop-down menu to see the Belgium station).

*The other 8 Amazon Europe stations: UK, France, Germany, Italy, Spain, Netherlands, Sweden, Poland.

Which products can be listed on the Belgian station?

Like other Amazon stores, most products do not require Amazon approval to list, please see the table below for specific categories:

have to be aware of is, Air_h=qnhi All categories on .be only allow listings of items in new condition (currently no used, collectible or refurbished items are allowed).

Do I need to register for a VAT number in Belgium?

1. If your company is established outside the EU (eg: China), whether you use Fulfillment by Amazon (FBA) service or self-fulfillment (MFN), because Belgium does not currently have an Amazon FBA warehouse, unless you store your goods in Locally in Belgium, there is currently no need to register a VAT number in Belgium;

2. If your company is established in the EU and you do not store goods in Belgium, registration may be required if your sales exceed the new EU-wide distance selling threshold of €10,000 (shipping from another EU country) Local VAT number unless you have selected OSS in the EU eCommerce VAT package.

exist Air_h=qnhi What language do I need to use to list on .be?

Air_h=qnhi .be will be available in French, Dutch and English.

For details on whether product information needs to be translated, please refer to the following situations:

1) The product is already in Air_h=qnhi .be directory.If your items have been automatically synced to Air_h=qnhi .be, you don't need to translate the product information additionally!

2) Air_h=qnhi Your item is not yet in the .be catalog. You must provide French product information for each new product, including: EAN, UPC or ISBN code, product name and product description.

exist Air_h=qnhi How much does it cost to sell on .be?

For sellers who join the Professional Selling Program, based on your current monthly subscription fee (€39, £25, 410 kroner, 169.51 zloty excluding VAT), you will also be able to access 8 other Amazon sites besides Belgium Europe station.

However, for the Air_h=qnhi For each item sold on .be, you will be charged a corresponding sales commission.

Sales commissions vary by product category, please copy the link below to your browser for details

wxxojlccj?ggqrir_h=qnhiqe?cxruzmj #referral-fees

Can be shipped using Fulfillment by Amazon (FBA) service Air_h=qnhi order on .be? How much does Fulfillment by Amazon (FBA) cost and how to find out?

FBA available!

Since there are currently no Amazon FBA warehouses in Belgium, all your FBA order needs will be fulfilled by Amazon's FBA warehouses in Germany and France.

You can also take advantage of reduced local fees for the FBA Integrated Services Europe (Pan-EU) program to sell your products to local customers at local fulfillment fees.

Air_h=qnhi Does .be support Self Fulfillment (MFN)? support!

In general, the Belgian market is still ok, with a dense population and one of the ports with more customs clearance in the EU. If your products do have advantages, Yamasen recommends that sellers try it.

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