The Amazon spike activity is also known as Amazon BD. This activity is now the most common method for Amazon to increase sales. So about the Amazon 7-day spike, you must master these knowledge, or you will regret it yourself!
Starting from 2020, Amazon's 7-day Lightning Deals has changed the rules, and can report Amazon BD continuously at the same time, extending the Lightning Deals cycle, which also makes more Amazon sellers see hope. These favorable policies can help Amazon sellers recover faster. The following is the knowledge related to Amazon's 7-day seckill, welcome everyone to come and discuss with me!
1. Amazon spike types
1. Best Deals (BD Lightning Deals / Lightning Deals Week)
Weekly seckill is free, usually lasts 2 weeks, covering the US and Japan stations.
2.Lighting transaction (LD spike)
LD for short, is a very time-sensitive spike activity. Lightning strikes uploaded after July 13th can last up to 12 hours. It should be noted that Amazon clearly stipulates that e-cigarettes, alcohol, adult products, medical devices, medicines, infant formula and other products cannot participate in Lightning Deals activities.
3. Trading Today (DOTD)
Free, one day. In Amazon, it is the king of spikes, and there are only three advertising spaces per day, which is extremely rare. Open the Amazon App on the mobile terminal, and the first display is the transaction of the day. Applications are not currently open for sellers.
2. How to apply for a spike?
There are two ways to apply:
(1) When a lighting transaction recommendation appears in the background, the seller can apply directly in the background.
Buyers can find seckill products with seckill function on the special sale page, prime, and natural search. The product page will display the seckill logo until the seckill ends.
(2) Fill in the declaration according to the requirements of the investment manager's form (after the investment manager submits the application form, the seller can view it in the seller's background)
2. Best deal
It can only be applied through the channel of the investment manager, and Amazon will review the overall performance of the seller's product and store.
After the above transaction application is successful, you will receive an email from Amazon notifying the seller of the time to participate. If the seller feels that the time period is not suitable, you can choose to cancel and reapply.
3. Application conditions for Amazon transactions
1. Lightning transaction application conditions
(1) Details required for review:
Stores need reviews, the more the merrier. Electronic products, home improvement products, office products need more than 10 reviews.
At least 3.5 stars or above – high recommendation probability
The conversion rate of new products is high, and there is also the probability of being recommended or grabbed.
(2) Lightning transactions are usually for prime members and must be delivered by FBA.
(3) Price requirement: 20% or less of the current cart selling price (not based on the list price, but a discount based on the current cart selling price)
(4) Registration frequency: once a month
If the background referral transaction has been submitted, Amazon will review it first. Transaction fees will be charged after the application is approved.
2. The best transaction application conditions
(1) Customer reviews are more than 3 stars.
(2) 15% or less discount of the current shopping cart price
(3) Using FBA
(4) Registration frequency: on average, at most twice a month.
Four. Why participate in the spike?
Seckill can bring direct traffic to the product, and it can also be regarded as a type of advertising. Sellers can gain huge store traffic, brand exposure, order volume and keyword search rankings in a short period of time through Amazon Lightning Deals. Therefore, spikes are often used as one of the means to clear inventory.
Before creating a seckill, sellers need to measure the costs and benefits and calculate the rate of return.
At present, the platform is still very strict on the price management of Amazon's 7-day spike, and the products put on the platform need to have enough price advantages, so as to attract more customers to buy. In addition, although the price of Amazon's 7-day spike is fixed, the cost will definitely fluctuate during the event. At this time, Amazon sellers need to control according to the actual situation. For sellers who don't know how to sign up, the cross-border alliance csp will help each seller. A seller who provides professional Amazon 7-day seckill registration service.