Many new entrants have a superficial understanding of popular products, thinking that popular products are suddenly popular products. However, the market is changing with each passing day. If a certain product suddenly becomes popular by luck and cannot last long like fireworks, it will be a failure for our operation.

Some sellers can’t help but ask, if we create explosive models not just for sales when they explode, what is the purpose of creating explosive models? With this question in mind, follow Xingqihang to find out, the purpose of our creation of explosive models.

It is worth mentioning that today, when Amazon tends to refine its operations, the products that can become popular are definitely not the products you just shop around, but the boutique products that you have spent a lot of thought on optimizing operations. Therefore, the purpose of creating a high-quality explosion model is as follows:

1. Single product promotion, using the herd effect to make money by single product;

2. Bring the point to the surface, become the store traffic entrance, and improve the sales conversion of the entire store;

3. Use popular models as the entrance of customer experience to form brand promotion. Use cost-effective products as "bait" to guide customers to complete the first purchase experience, and then use competitive products and services to attract customers to continue to buy our products.

Sellers who are in the Amazon boutique model know that in the operation of Amazon, it is not enough to choose good products. The creation of popular models is inseparable from a complete promotion method and promotion channel.

First, rely on the Amazon platform to do a good job of category analysis and determine the direction of the category. For example, in the home furnishing category, from the second-level category to the third-level category of the home category, corresponding to the products of interest, organize each product into a table, and then search for Google Trends of the product. According to the trend, plan the product development /purchasing , promotion, and testing in advance. This is the correct idea for product selection, not just the seller's own personal preference, but the analysis of the product.

In addition, there is also the analysis of the supply chain. If you have sufficient funds, you want to go directly to the FBA model. Xingqihang recommends the first batch of about 100 products in the early stage to test the market response. If you want to test at a low cost, you can do the self-delivery mode first, which is the safest way for novice sellers.