Wuhan Star Set Sail: What are the factors that affect Amazon's conversion rate ?

Doing e-commerce, if you want to make a profit, you can never get around the conversion rate. For many sellers who are just starting out on Amazon, if they want a high conversion rate, they must first figure out what factors are related to the conversion rate.

Conversion Rate (CR) is actually a process that customers take from clicking on your product to actually placing an order to buy. With a high conversion rate, Amazon will give you more traffic, and the store can enter a virtuous cycle, because a high conversion rate means your product has an edge.

Conversion rates help Amazon sellers understand how well a product is selling and is calculated by dividing the total number of times buyers visit a seller's product page (called buyer visits) by the total number of sales in the page listing.

Set sail with the stars to understand what factors affect Amazon conversion rates

1. Price

Customers are price-sensitive when shopping, and lower-priced items often have higher conversion rates than competitors. However, this is not a viable long-term strategy, as pure price competition will only disrupt the market balance.

2. Coupon

The threshold for using coupons is low, and new products with 0 reviews can also be used. In addition, sellers can use equal discount sites to promote products, thereby increasing product conversion rates and sales.

3. Review

For the same product, with other factors in place, the higher the number of reviews, the better. However, in Amazon's view, more important is the quality score of the review. Therefore, if the number of reviews is high and the ratings are high, it is the most perfect. A good review performance is conducive to improving the conversion rate, and a good conversion rate affects the search ranking.

4. Picture quality

Pictures can give customers a deeper understanding of the product, and if the picture is blurry, it may visually affect the customer and make them refuse to buy the product.

Only by knowing the reason can we prescribe the right medicine and understand the relevant factors that affect the conversion rate. Everyone can solve it in a targeted manner. When the process is done well, the conversion will naturally start.