Wuhan Star Sets Sail – Amazon's three major business operation models help sellers achieve overseas business growth
Since the outbreak of the epidemic, the shopping mode of foreign consumers has gradually shifted from offline shopping malls to online e-commerce platforms. Amazon’s traffic and scale are even more dominant. Many sellers want to enter overseas e-commerce platforms by To harvest and develop, what are the three main business models of Amazon?
1. Distribution mode
Small sellers can use distribution methods with lower operating costs. This model is largely dependent on the management of inventory and the high-volume release of merchandise. Many sellers focus on market sales and increase sales by controlling reviews. The difficulty of the sales model is to find a new product in the popular category, especially in the market with less competition, there is room for development, and in terms of the supply chain, if it is a hot-selling category, some unpopular products have not been well received. The promotion leads to a lower price, then this product also has a certain sales advantage.
2. Refinement mode
The "boutique" model refers to a large-scale seller or a seller with its own supply and production chain that invests heavily in vertical segmentation, R&D and mold R&D. To create high-quality products, and have their own trademark patents. However, in this model, companies often need more core capabilities supported by capital, and achieve brand premium through brand management to shape brand image, so as to continuously improve corporate profits.
3. Light boutique mode
The light and boutique product model requires companies to be able to monitor hot trends in the cross-border e-commerce field in real time. Pick out good products and find products that meet customer needs. The GMV light boutique model may be more suitable for medium and large brand sellers. The light boutique model is the sales forecast, selection, inventory, and brand operation of major sellers after launching new products. It does not have the long production and supply chain requirements of heavy boutiques, and does not require product R&D investment for endorsement. It is currently the most suitable for medium-sized sellers. One of the modes of development.