More than 80% of South Korea's population uses the Internet and is highly receptive to online shopping, so the average e-commerce spending in South Korea is also relatively high. In addition, South Korea is closer to my country, and it will be more convenient in terms of cargo transportation. The Korean cross-border e-commerce market has also become a new choice for more and more sellers.

Coupang

Coupang was established by a Harvard Business School graduate in 2010. The website does not currently have a store with a high number of fans, so it is more friendly to novice sellers. The product category of the website is very rich, including electronics, beauty products, household items, and more.

Coupang's female users are more than 70%, and sellers who mainly focus on women's products can consider choosing this platform. In addition to being an enterprise, Coupang needs to have a certain number of SKUs. In addition, Coupang needs to charge the platform monthly fee and a 5%-10% sales commission.

Amazon Korea

Amazon entered South Korea relatively late, and because of the language barrier, it is not well accepted in South Korea. However, Amazon is expected to cooperate with 11 Street, a local e-commerce platform in South Korea, and the future development is unpredictable.

Lotte Korea

Lotte is one of the five major groups in South Korea. Its e-commerce platform also has great influence in South Korea, and its supporting services are also relatively complete.

There are many e-commerce platforms in South Korea, but at the same time, the entry conditions of most platforms are relatively high. If the seller wants to enter as an individual, there will be relatively large restrictions.

In addition, the rules of different e-commerce platforms will also be quite different. If the seller decides which platform to enter, it is best to understand the platform rules in advance. In comparison, the independent station will actually be more free. The instability of the platform is also a headache for sellers.

So how should the cross-border e-commerce platform evaluate the self-supporting account to increase store sales and traffic? How to do it?

Self-supporting number assessment

One : You can control the evaluation time and quantity by yourself, and you can evaluate your listing anytime and anywhere to increase the weight.

2: Saving evaluation costs, low account costs, and first-hand resources (foreign email addresses, addresses, mobile phone numbers, student memberships) add up to less than 10 yuan, which is more than enough to pay high commissions, as well as regular gift card exchange rates The difference can be earned.

Three : The quality of the accounts raised by yourself is relatively controllable, and the IPs used are also pure IPs, and they will not place orders in large quantities, nor will they use duplicate resources. For example, IP, delivery address, etc., I know what I know. Now many big sellers in Shenzhen basically have their own evaluation teams to cooperate with the operation. Of course, there are also many pits in the evaluation of self-supporting accounts. For example, there are some immature investment types in the market. The company, now learning and selling now, harvests small white leeks in the name of investment promotion, franchise, and teaching, sells evaluation equipment, and sells accounts. One device sells for several thousand yuan, and one account is several hundred. In fact, these costs are very low. There are also many liars, everyone must keep their eyes open.

Account raising is a technical thing. First of all, we must understand the risk control mechanism. Based on our experience in more than six years of evaluation, the key point of evaluation is that we need a pure environment, IP, and formal and reliable buyer information. , credit card or gift card, and the evaluation method of raising account adjusted with risk control.

Editor: JJ2012508