Wuhan Star Set sail: Amazon will host Prime Day 2.0 on October 11-12

Wuhan Xingqihang was informed that according to foreign media reports, Amazon recently announced that it will hold the first "Prime Early Access Sale" (Prime member early enjoyment day) from October 11 to 12 to stimulate consumers to buy early, while making up for the return to school and Blank between holiday shopping seasons.

The new two-day shopping event is exclusively for Prime members, and Amazon will offer them hundreds of thousands of products in categories such as electronics, fashion, home, kitchen, pets, toys and Amazon devices, the report said. As part of the new shopping campaign, Amazon will also release a "list of the 100 most popular products in the third quarter" on the day of the event, October 11, to help consumers choose holiday gifts more easily.

It's worth noting that not all sites will host "Prime Early Days", this event is limited to Austria, Canada, China, France, Germany, Italy, Luxembourg, Netherlands, Poland, Portugal, Spain, Sweden, Turkey, UK and US site.

The retail giant declined to comment on reports that Amazon would host a second shopping festival for Prime members later this year. Last week, the date and other details of "Prime Early Access Day" were leaked through a terms and conditions page on Amazon's website, which was quickly removed, the sources said.

When asked if Prime Day would be held every year like Prime Day, an Amazon spokesperson declined to respond, saying only that "this year's new event is special for members and the company will do its best to make it happen. "

It is understood that "Prime Day" has become one of Amazon's most important annual sales since it was first launched in 2015. During this year's July 12-13 Prime Day sale, Amazon sold more than 300 million items for a total of $1.7 billion in sales.

According to the report, this "Prime Member Early Day" coincides with the most deserted time of the year for retail, between the back-to-school season and the holiday shopping season in November.

As an Amazon seller, the most worrying thing is undoubtedly that the market is ushering in the off-season, and orders have declined. Amazon launched the "Prime Member Early Access Day" for the first time this year, which is also what urgent sellers are anxious for. At the same time, it is also in response to the recent economic recession caused by inflation in the European and American markets. Although the economic recession in Europe and the United States will have a certain impact on online e-commerce, from the current point of view, this impact is not large, and Amazon has held the "Prime Member Early Enjoyment Day", and after September, Europe and the United States ushered in a lot of The holiday shopping season of 2019 is all about stimulating and encouraging consumers to participate in more online shopping.